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农民自杀
案例简介：简要解释 这些农民匿名生活和死亡。我们意识到很难让人们对他们不能把一张脸与之联系在一起的事业有强烈的感觉。所以我们决定用他们的脸去接触世界。 描述客户的简报 受干旱、债务和作物歉收的困扰，去年近 300,000 名印度农民自杀。虽然这个问题受到了政府的关注，并采取了措施试图阻止更多的自杀，但已经死亡的大量文盲家庭不得不自生自灭。简报是两个方面的 -- 首先是让人们意识到这一严酷的现实，其次是为这些贫困家庭筹集资金。 设计过程 我们用同样的东西创作了他们的肖像，那是他们的毁灭 -- 干燥的烧焦的干草。使用 12 dec 的实际照片作为参考，农民脸上的每一个特征和每一个表情都被用干草捕捉和再现。这被毁坏的庄稼的象征变成了他们的脸在画布上活了下来。 结果 除了一代人对这个问题有大量的认识之外，实际的肖像还在展览上展示，并拍卖给最高的投标人。筹集的资金被分发给他们的家人。
农民自杀
案例简介：Brief Explanation These farmers lived and died in anonymity. We realised it is difficult to make people feel strongly for a cause they can’t associate a face to. So we decided to use their faces to reach out to the world. Describe the brief from the client Plagued by drought, debts and crop failure, nearly 300,000 Indian farmers committed suicide last year. While the issue came under the government scanner and measures were taken to try and stop more suicides, the large, illiterate families of those already dead were left to fend for themselves. The brief was two pronged – firstly to sensitise people to this harsh reality and secondly, to raise funds for these impoverished families. Design Process We created their portraits using the very same object that had been their undoing – dry, burnt hay. Using actual photographs of 12 deceased farmers as a reference, every feature on their faces and every expression were captured and recreated using pieces of hay. This symbol of ruined crops became the canvas on which their faces came alive. Results Apart from generation huge amount of awareness around the issue, The actual portraits were displayed at exhibitions and auctioned to the highest bidders. The money raised was distributed amongst their families.
FARMERS' SUICIDES
案例简介：简要解释 这些农民匿名生活和死亡。我们意识到很难让人们对他们不能把一张脸与之联系在一起的事业有强烈的感觉。所以我们决定用他们的脸去接触世界。 描述客户的简报 受干旱、债务和作物歉收的困扰，去年近 300,000 名印度农民自杀。虽然这个问题受到了政府的关注，并采取了措施试图阻止更多的自杀，但已经死亡的大量文盲家庭不得不自生自灭。简报是两个方面的 -- 首先是让人们意识到这一严酷的现实，其次是为这些贫困家庭筹集资金。 设计过程 我们用同样的东西创作了他们的肖像，那是他们的毁灭 -- 干燥的烧焦的干草。使用 12 dec 的实际照片作为参考，农民脸上的每一个特征和每一个表情都被用干草捕捉和再现。这被毁坏的庄稼的象征变成了他们的脸在画布上活了下来。 结果 除了一代人对这个问题有大量的认识之外，实际的肖像还在展览上展示，并拍卖给最高的投标人。筹集的资金被分发给他们的家人。
FARMERS' SUICIDES
案例简介：Brief Explanation These farmers lived and died in anonymity. We realised it is difficult to make people feel strongly for a cause they can’t associate a face to. So we decided to use their faces to reach out to the world. Describe the brief from the client Plagued by drought, debts and crop failure, nearly 300,000 Indian farmers committed suicide last year. While the issue came under the government scanner and measures were taken to try and stop more suicides, the large, illiterate families of those already dead were left to fend for themselves. The brief was two pronged – firstly to sensitise people to this harsh reality and secondly, to raise funds for these impoverished families. Design Process We created their portraits using the very same object that had been their undoing – dry, burnt hay. Using actual photographs of 12 deceased farmers as a reference, every feature on their faces and every expression were captured and recreated using pieces of hay. This symbol of ruined crops became the canvas on which their faces came alive. Results Apart from generation huge amount of awareness around the issue, The actual portraits were displayed at exhibitions and auctioned to the highest bidders. The money raised was distributed amongst their families.
农民自杀
暂无简介
FARMERS' SUICIDES
暂无简介
基本信息
- 广告战役： #The Times of India-设计与品牌-63314#
- 广告品牌： The Times of India
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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