84 Lumber "The Journey"|短视频|广告营销案例【ADGuider广告指南】

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84 木材 “旅程”

案例简介：看到一个母亲和女儿的象征性移民旅程，走向成为合法的美国公民。 EntrySummary 经过一年的政治谈话，打击排斥，84 木材讲述了一个充满希望、机会和包容的移民故事。外卖: 成功的意愿在这里总是受欢迎的，在美国和 84 木材。简要解释我们的电影讲述了一个西班牙裔母女史诗般的旅程。我们看到他们步行、卡车和火车旅行。当我们看着母女的旅程展开时，我们向正在建造东西的建筑工人来回切换，但是我们不知道到底是什么。当母女到达他们的目的地，边境时，他们垂头丧气地发现一堵巨大的墙。但是后来他们发现墙上有一扇巨大的门，是由建筑工人建造的。母亲和女儿通过后，我们看到了这样一句话: “成功的意愿在这里总是受欢迎的。 “这个故事是对努力工作、坚定决心的个人的庆祝 -- 这些个人愿意尽一切努力取得成功。总的来说，84 木材是机会之地的机会公司。

84 木材 “旅程”

案例简介：See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. EntrySummary After a year of political talk that hammered exclusion, 84 Lumber told an immigration story of hopefulness, opportunity and inclusion. The takeaway: The will to succeed is always welcome here, in America and at 84 Lumber. BriefExplanation Our film tells the story of a Hispanic mother and daughter’s epic journey. We see them traveling by foot, by truck and by train. As we watch the mother and daughter’s journey unfold, we cut back and forth to construction workers who are building something, but we don’t know what exactly. When the mother and daughter arrive at their destination, the border, they are crestfallen to discover a massive wall. But then they discover a huge door in the wall that was built by the construction workers. After mother and daughter push through, we see the line: “The will to succeed is always welcome here.” The story is a celebration of hard working, determined individuals – individuals who are willing to do whatever it takes to succeed. The overall takeaway is that 84 Lumber is a company of opportunity in the land of opportunity.