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宜家: 奥美 (Ogilvy) 随便叫什么
案例简介:
宜家: 奥美 (Ogilvy) 随便叫什么
案例简介:
IKEA: Call It Whatever You Want by Ogilvy
案例简介:
IKEA: Call It Whatever You Want by Ogilvy
案例简介:
宜家: 奥美 (Ogilvy) 随便叫什么
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IKEA: Call It Whatever You Want by Ogilvy
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What is the best cure for the post-holiday blues? The Ikea Winter Sale and a big plate of meatballs! For the first time in over a decade, Ikea is launching a new campaign for its annual Winter Sale. In the holiday retail season, where price points round out most retailers’ ad space, Ikea continues to take a different approach not calling out specific products or prices. The spot opens with a family, three generations in all, entering the store to discover it is time for the Winter Sale. Shot overnight in Ikea’s Conshohocken, Pa. store, the spot maintains a fresh and humorous tone. The ad ends with the grandfather making a comedic reference to the retailer’s iconic Swedish meatballs, of which Ikea sells over 1bn a year globally and over 100m in the USA. 'Call It Whatever You Want,' developed by Ogilvy New York, replaces the 'It’s Not a Mistake' spot that the retailer has run since 2005 to promote the Winter Sale. The campaign is running on national television and CTV as well as across digital and social channels through 5 January, 2020. CreditsOgilvyDella Mathew - Group Creative DirectorMonica Apodaca - Associate Creative Director, ArtAndrew Chisholm - Associate Creative Director, CopyJosh Kornrich - ProducerClaire Morris - Managing DirectorAlexandra Bernal - Account DirectorJenni Moseley - Account ExecutiveIKEAChristine Whitehawk - External Communications SpecialistMarques Davis - Communications ManagerPaul Anderson - US Interior Designer LeadCharlene Tea - Interior DesignerProduction: Skunk USMike Maguire - DirectorShelly Townsend - Executive ProducerBettina Schneider - ProducerBryan Newman - DPTony Gasparro - Production DesignerRebeca Yarsin - CastingEditorial/Online: Arcade EditWill Hasell - EditorSila Soyer - Partner/EPSam Barden - AssistantEllen Lavery - ProducerTristian Wake - Flame ArtistMark Popham - Flame Assistant:Color: The MillFergus McCall - ColoristRochelle Brown - EPEvan Bauer - ProducerLucy Gatanis - Production Coordinator:Aaliyah Lambert, David Franzo, Calvin Bellas, Andrew Ceen - Color AssistsAudio: Sonic UnionSteve Rosen - Mix EngineerPat Sullivan - Audio Post Producer
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