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艺术品的真实价格
案例简介：文化产品贸易2018年超过600亿美元。估计增加近100亿美元将被非法交易。这种贩运活动通常是在工业规模上掠夺考古遗址，是对人口记忆的公然盗窃。它也是犯罪和恐怖组织最重要的资金来源之一。 这是我们倾向于低估的现实: 盗窃，抢劫和非法贩运艺术品是真正的犯罪。除了直接资助犯罪组织和削弱受影响国家的社会之外，它们剥夺了人们的历史和文化。身份的不可弥补的损失。50年来，教科文组织一直在制定与这一祸害作斗争的法律参考框架，并领导与会员国和合作伙伴的日常斗争。在1970年通过的《教科文组织公约》成立50周年之际，该组织决定通过国际运动大声疾呼。目的: 提高艺术界，尤其是艺术品购买者对这种流量造成的灾难性后果的认识。在我们对消费的影响越来越质疑的时候，无论是吃还是穿，是时候提高认识，呼吁大家要高度警惕了。这是DDB Paris想象的新闻活动的目标: 向尽可能多的人揭示艺术品的真实价格。5个广告借用了艺术和设计界的代码，以更好地揭示某些作品背后隐藏的黑暗真相。每个视觉图像都在现场展示一个物体，融化成买家的室内装饰。但是，一个口号粗略地揭示了硬币的另一面: 资助恐怖主义，非法挖掘，被战争摧毁的博物馆的盗窃，清算人民的记忆……每个广告都讲述了从世界某个地区被盗的古董的真实故事。法国DDB为教科文组织创建的印刷广告，类别为: 公共利益，非政府组织。
艺术品的真实价格
案例简介：Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’ memory. It is also one of the most important sources of funding for criminal and terrorist organizations. This is a reality that we tend to underestimate: theft, looting and illicit trafficking in art are real crimes. In addition to directly funding criminal organizations and weakening the societies of the affected countries, they deprive people of their History and culture. An irreparable loss of identity. For 50 years, UNESCO has been developing the legal framework of reference to fight against this scourge and leads the daily fight with Member States and partners. For the 50th anniversary of the UNESCO Convention adopted in 1970, the organization decided to speak out through an international campaign. The objective: to raise awareness in the art world and particularly among art buyers about the disastrous consequences of this traffic. At a time when we are increasingly questioning the impact of our consumption, whether it be food or clothing, it is time to raise awareness and call on everyone to be extremely vigilant. This is the objective of the press campaign imagined by DDB Paris: to reveal the real price of art to as many people as possible. The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world. Print advertisement created by DDB, France for UNESCO, within the category: Public Interest, NGO.
The true price of art
案例简介：文化产品贸易2018年超过600亿美元。估计增加近100亿美元将被非法交易。这种贩运活动通常是在工业规模上掠夺考古遗址，是对人口记忆的公然盗窃。它也是犯罪和恐怖组织最重要的资金来源之一。 这是我们倾向于低估的现实: 盗窃，抢劫和非法贩运艺术品是真正的犯罪。除了直接资助犯罪组织和削弱受影响国家的社会之外，它们剥夺了人们的历史和文化。身份的不可弥补的损失。50年来，教科文组织一直在制定与这一祸害作斗争的法律参考框架，并领导与会员国和合作伙伴的日常斗争。在1970年通过的《教科文组织公约》成立50周年之际，该组织决定通过国际运动大声疾呼。目的: 提高艺术界，尤其是艺术品购买者对这种流量造成的灾难性后果的认识。在我们对消费的影响越来越质疑的时候，无论是吃还是穿，是时候提高认识，呼吁大家要高度警惕了。这是DDB Paris想象的新闻活动的目标: 向尽可能多的人揭示艺术品的真实价格。5个广告借用了艺术和设计界的代码，以更好地揭示某些作品背后隐藏的黑暗真相。每个视觉图像都在现场展示一个物体，融化成买家的室内装饰。但是，一个口号粗略地揭示了硬币的另一面: 资助恐怖主义，非法挖掘，被战争摧毁的博物馆的盗窃，清算人民的记忆……每个广告都讲述了从世界某个地区被盗的古董的真实故事。法国DDB为教科文组织创建的印刷广告，类别为: 公共利益，非政府组织。
The true price of art
案例简介：Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’ memory. It is also one of the most important sources of funding for criminal and terrorist organizations. This is a reality that we tend to underestimate: theft, looting and illicit trafficking in art are real crimes. In addition to directly funding criminal organizations and weakening the societies of the affected countries, they deprive people of their History and culture. An irreparable loss of identity. For 50 years, UNESCO has been developing the legal framework of reference to fight against this scourge and leads the daily fight with Member States and partners. For the 50th anniversary of the UNESCO Convention adopted in 1970, the organization decided to speak out through an international campaign. The objective: to raise awareness in the art world and particularly among art buyers about the disastrous consequences of this traffic. At a time when we are increasingly questioning the impact of our consumption, whether it be food or clothing, it is time to raise awareness and call on everyone to be extremely vigilant. This is the objective of the press campaign imagined by DDB Paris: to reveal the real price of art to as many people as possible. The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world. Print advertisement created by DDB, France for UNESCO, within the category: Public Interest, NGO.
艺术品的真实价格
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The true price of art
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