The biggest driver in cultural dispersion, the looting of archaeological objects has gone on for centuries, and it continues today. In 2018, trade in cultural goods represented more than $60bn, of which an estimated addition of nearly $10bn dollars was illicitly traded. Hoping to put an end to this industrial scale trafficking, Unesco worked with DDB Paris to show the real 'price' of art. Framed like a feature in premium interior design mag, the series of ads work to reveal the works' dark backstories. Telling true stories of five different antiques stolen from all over the world, the ads make the viewer contemplate that while aesthetically pleasing, these works are not what they seem and have been used to finance terrorism, been illegally excavated or stolen from a museum destroyed by war. CreditsAdvertising Agency: DDB PARIS, Paris, FranceExecutive Creative Director: Alexander KalchevArt Director: Mickaël JacqueminCopywriter: Benoît OulhenAgency Manager: Vincent LeoratAgency Manager: Mathieu BliguetAgency Manager: Olivier GuillerotAgency Manager: Maïté PescheStrategic Planner: Cédric LedouxPhotographers: Idah LindhagPhotographers: Matthew WilliamsPhotographers: Ambroise TezenasArt Buyer: Pia SchneiderPrint Producer: Valérie MerceronDirector Of Press Relations: Anne-Marie GibertAdvertiser Supervisors: Ernesto OttoneAdvertiser Supervisors: Lazare EloundouAdvertiser Supervisors: Matthieu GuevelAdvertiser Supervisors: Daoud BouledrouaAdvertiser Supervisors: Fabiana Duarte de Paula