本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
复兴传奇
案例简介：执行 我们让传奇运动员复活了。在 1991 届世界锦标赛上，卡尔 · 刘易斯以 100 秒的成绩创造了新的 9.86 米世界纪录。我们从视频中逐帧追踪了他的动作轮廓。我们使用人体模型检查了运动的有效性，并创建了 3D 运动数据。同样的技术也被应用到其他的传说中。许多运动员的伟大表演在球场上被随着相机运动、激光和投影地图移动的 AR 比赛重演。唱片、签名和历史视频也一起上演。 结果 活动当天，超过 36,000 名球迷挤满了体育场，活动在流行的电视节目中现场直播。？ 已经在 780 多家媒体上亮相，其中许多人登上了头版,这项活动获得了价值约 4,170,000,000 英镑的媒体报道。？日本人民对国家体育场的告别开创了开始于 2020年的新挑战的道路。这成了一个难忘的事件。 战略 东京国家体育场是为举办 1964 届东京奥运会而建造的，在日本人心中有着特殊的地位，象征着日本二战后的复苏。它举办了体育赛事，观众见证了体育史上许多最伟大的时刻。2014年5月31日，这个充满回忆的半个世纪的体育场拉开了帷幕。我们的任务是上演国家体育场的大结局。该活动旨在向在体育场创造历史的所有运动员致敬，并分享 2020 届东京奥运会的新起点。 机密信息 长案例电影和网址不是公开的，只是为了判断。短案例电影对公众来说是可以的。
复兴传奇
案例简介：Execution We brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds.We traced the contour of his motions, frame by frame, from the video. We checked the validity of the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends.Many of the great performances by the athletes were reenacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together. Outcome On the day of the event, over 36,000 fans packed the stadium, and the event was broadcast live on popular TV shows.?Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000.?The big farewell from the Japanese people to the National Stadium hewed the way to start a new challenge which begins in 2020. It became an unforgettable event. Strategy The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics.The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history.On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium.The event was planned to pay respect to all the athletes who made history at the stadium, and to share the fresh start towards the 2020 Tokyo Olympics. Confidential Information Long Case film and URL is not for public, ONLY for JUDGING.Short Case film is OK for public.
Reviving Legends
案例简介：执行 我们让传奇运动员复活了。在 1991 届世界锦标赛上，卡尔 · 刘易斯以 100 秒的成绩创造了新的 9.86 米世界纪录。我们从视频中逐帧追踪了他的动作轮廓。我们使用人体模型检查了运动的有效性，并创建了 3D 运动数据。同样的技术也被应用到其他的传说中。许多运动员的伟大表演在球场上被随着相机运动、激光和投影地图移动的 AR 比赛重演。唱片、签名和历史视频也一起上演。 结果 活动当天，超过 36,000 名球迷挤满了体育场，活动在流行的电视节目中现场直播。？ 已经在 780 多家媒体上亮相，其中许多人登上了头版,这项活动获得了价值约 4,170,000,000 英镑的媒体报道。？日本人民对国家体育场的告别开创了开始于 2020年的新挑战的道路。这成了一个难忘的事件。 战略 东京国家体育场是为举办 1964 届东京奥运会而建造的，在日本人心中有着特殊的地位，象征着日本二战后的复苏。它举办了体育赛事，观众见证了体育史上许多最伟大的时刻。2014年5月31日，这个充满回忆的半个世纪的体育场拉开了帷幕。我们的任务是上演国家体育场的大结局。该活动旨在向在体育场创造历史的所有运动员致敬，并分享 2020 届东京奥运会的新起点。 机密信息 长案例电影和网址不是公开的，只是为了判断。短案例电影对公众来说是可以的。
Reviving Legends
案例简介：Execution We brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds.We traced the contour of his motions, frame by frame, from the video. We checked the validity of the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends.Many of the great performances by the athletes were reenacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together. Outcome On the day of the event, over 36,000 fans packed the stadium, and the event was broadcast live on popular TV shows.?Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000.?The big farewell from the Japanese people to the National Stadium hewed the way to start a new challenge which begins in 2020. It became an unforgettable event. Strategy The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics.The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history.On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium.The event was planned to pay respect to all the athletes who made history at the stadium, and to share the fresh start towards the 2020 Tokyo Olympics. Confidential Information Long Case film and URL is not for public, ONLY for JUDGING.Short Case film is OK for public.
复兴传奇
暂无简介
Reviving Legends
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
