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故事
案例简介：月经是世界上所有女孩都经历的自然和共同的过程; 但是，对于这个问题，人们感到恐惧和羞耻。鉴于这种情况，女性护理产品品牌Nosotras对此事采取了行动，并发起了 “Cuentos para Normales” 运动，试图在这个艰难的过程中陪伴他们。在社论《Planeta》的帮助下，Nosotras出版了《Cuentos para Normales》一书，根据秘鲁青少年的真实经历汇编了20个故事。在每个故事中都介绍了月经和学习的轶事，目的是使过程正常化。秘鲁Boost为Nosotras创建的综合广告，类别为: 健康。
故事
案例简介：Menstruation is a natural and common process experienced by all girls in the world; however, there is fear and shame regarding this issue. In view of this situation, Nosotras, the feminine care products brand, takes action on the matter and launches “Cuentos para Normales”, a campaign that tries to accompany them in this difficult process. With the help of Editorial Planeta, Nosotras has published the book “Cuentos para Normales” that compiles 20 stories based on real experiences of Peruvian adolescents. In each story anecdotes of menstruation and learning are presented, with the intention of normalizing the process. Integrated advertisement created by Boost, Peru for Nosotras, within the category: Health.
Stories
案例简介：月经是世界上所有女孩都经历的自然和共同的过程; 但是，对于这个问题，人们感到恐惧和羞耻。鉴于这种情况，女性护理产品品牌Nosotras对此事采取了行动，并发起了 “Cuentos para Normales” 运动，试图在这个艰难的过程中陪伴他们。在社论《Planeta》的帮助下，Nosotras出版了《Cuentos para Normales》一书，根据秘鲁青少年的真实经历汇编了20个故事。在每个故事中都介绍了月经和学习的轶事，目的是使过程正常化。秘鲁Boost为Nosotras创建的综合广告，类别为: 健康。
Stories
案例简介：Menstruation is a natural and common process experienced by all girls in the world; however, there is fear and shame regarding this issue. In view of this situation, Nosotras, the feminine care products brand, takes action on the matter and launches “Cuentos para Normales”, a campaign that tries to accompany them in this difficult process. With the help of Editorial Planeta, Nosotras has published the book “Cuentos para Normales” that compiles 20 stories based on real experiences of Peruvian adolescents. In each story anecdotes of menstruation and learning are presented, with the intention of normalizing the process. Integrated advertisement created by Boost, Peru for Nosotras, within the category: Health.
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