本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
飞三角洲
案例简介：在 2010 年，航空公司甚至在公布利润时也让客户失望。受旅行可能很复杂但工具不应该如此的启发，达美航空开始创建一个数字平台来改变飞行体验。 因为旅程中的每一刻都是不同的，所以数字接触点的 Fly Delta 平台会根据每个接触点精心定制。从移动终端的移动终端和在家或飞行中的平板电脑，它足够全面来应对旅行的挑战，简单到令人惊讶和愉悦。 Fly Delta for iPad 是第一个将旅行工具的效用与人们旅行时期望的乐趣相结合的航空公司应用程序。在预订航班之前，旅行者可以从超过 150 个地点的目的地指南中获得灵感，并与他们的社交网络联系以获得建议。 一旦上路，“接下来是什么？ “功能不断引导他们到旅程的下一个点，并提供及时的信息，如机场方向和为他们的旅行定制的可下载娱乐。 在飞行中，这种独一无二的玻璃底喷射体验给旅行者提供了一扇通向下面世界的窗户，唤起了人们的兴趣、照片、甚至让他们与 30,000英尺的朋友联系。 移动营销人员对 Fly Delta 有这样的看法: “新的 iPad 应用程序是一个很好的例子，说明航空公司需要查看的不仅仅是预订和账户管理，才能将他们的移动计划提升到一个新的水平。" 仅在第一周，Fly Delta for iPad 就实现了本月的国内收入目标，并产生了超过 100,000 的下载量。它在 iTunes 应用商店中飙升至排名第一的旅游应用程序，并赢得了 Gizmodo 每日应用程序和 FWA 每日移动荣誉。 随着它的成熟，Fly Delta for iPad 继续在 Delta 的其他频道中站稳脚跟，平均每天 18,000 次访问，并作为首选的登机方式，每天完成超过 1,200 次。
飞三角洲
案例简介：In 2010, airlines were disappointing their customers even while they were posting profits. Inspired by the insight that travel can be complicated, but the tools shouldn’t be, Delta set out to create a digital platform that would transform the flying experience. Because every moment along a journey is different, the Fly Delta platform of digital touchpoints is carefully tailored to each of them. From mobile on the go, to kiosks in the terminal and tablets at home or in flight, it’s comprehensive enough to handle the challenges of travel, and simple enough to surprise and delight. Fly Delta for iPad is the first airline app to blend the utility of a travel tool with the fun people expect to have while on a trip. Before booking a flight, travelers can get inspired by destination guides for more than 150 locations and connect with their social networks to get recommendations. Once on their way, the “What's Next?” feature continually guides them to the next point in their journey, and serves up timely information like directions to the airport and downloadable entertainment customized for their trip. While in flight, the first-of-its-kind Glass Bottom Jet experience gives travelers a window on the world below, calling out points of interest, photos, and even letting them connect with friends from 30,000 feet. Mobile Marketer had this to say about Fly Delta: “The new iPad app is a great example of how airlines need to be viewing more than just bookings and account management to take their mobile initiatives to the next level." In the first week alone, Fly Delta for iPad met its internal revenue goal for the month and generated more than 100,000 downloads. It skyrocketed to #1 Travel App in the iTunes App Store, and won Gizmodo App of the Day and FWA Mobile of the Day honors. As it matures, Fly Delta for iPad continues to hold solid footing amongst Delta's other channels, averaging 18,000 daily visits and serving as a preferred method of check-in, with over 1,200 completed each day.
Fly Delta
案例简介：在 2010 年，航空公司甚至在公布利润时也让客户失望。受旅行可能很复杂但工具不应该如此的启发，达美航空开始创建一个数字平台来改变飞行体验。 因为旅程中的每一刻都是不同的，所以数字接触点的 Fly Delta 平台会根据每个接触点精心定制。从移动终端的移动终端和在家或飞行中的平板电脑，它足够全面来应对旅行的挑战，简单到令人惊讶和愉悦。 Fly Delta for iPad 是第一个将旅行工具的效用与人们旅行时期望的乐趣相结合的航空公司应用程序。在预订航班之前，旅行者可以从超过 150 个地点的目的地指南中获得灵感，并与他们的社交网络联系以获得建议。 一旦上路，“接下来是什么？ “功能不断引导他们到旅程的下一个点，并提供及时的信息，如机场方向和为他们的旅行定制的可下载娱乐。 在飞行中，这种独一无二的玻璃底喷射体验给旅行者提供了一扇通向下面世界的窗户，唤起了人们的兴趣、照片、甚至让他们与 30,000英尺的朋友联系。 移动营销人员对 Fly Delta 有这样的看法: “新的 iPad 应用程序是一个很好的例子，说明航空公司需要查看的不仅仅是预订和账户管理，才能将他们的移动计划提升到一个新的水平。" 仅在第一周，Fly Delta for iPad 就实现了本月的国内收入目标，并产生了超过 100,000 的下载量。它在 iTunes 应用商店中飙升至排名第一的旅游应用程序，并赢得了 Gizmodo 每日应用程序和 FWA 每日移动荣誉。 随着它的成熟，Fly Delta for iPad 继续在 Delta 的其他频道中站稳脚跟，平均每天 18,000 次访问，并作为首选的登机方式，每天完成超过 1,200 次。
Fly Delta
案例简介：In 2010, airlines were disappointing their customers even while they were posting profits. Inspired by the insight that travel can be complicated, but the tools shouldn’t be, Delta set out to create a digital platform that would transform the flying experience. Because every moment along a journey is different, the Fly Delta platform of digital touchpoints is carefully tailored to each of them. From mobile on the go, to kiosks in the terminal and tablets at home or in flight, it’s comprehensive enough to handle the challenges of travel, and simple enough to surprise and delight. Fly Delta for iPad is the first airline app to blend the utility of a travel tool with the fun people expect to have while on a trip. Before booking a flight, travelers can get inspired by destination guides for more than 150 locations and connect with their social networks to get recommendations. Once on their way, the “What's Next?” feature continually guides them to the next point in their journey, and serves up timely information like directions to the airport and downloadable entertainment customized for their trip. While in flight, the first-of-its-kind Glass Bottom Jet experience gives travelers a window on the world below, calling out points of interest, photos, and even letting them connect with friends from 30,000 feet. Mobile Marketer had this to say about Fly Delta: “The new iPad app is a great example of how airlines need to be viewing more than just bookings and account management to take their mobile initiatives to the next level." In the first week alone, Fly Delta for iPad met its internal revenue goal for the month and generated more than 100,000 downloads. It skyrocketed to #1 Travel App in the iTunes App Store, and won Gizmodo App of the Day and FWA Mobile of the Day honors. As it matures, Fly Delta for iPad continues to hold solid footing amongst Delta's other channels, averaging 18,000 daily visits and serving as a preferred method of check-in, with over 1,200 completed each day.
飞三角洲
暂无简介
Fly Delta
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
