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保持新鲜
案例简介：卡尔加里农贸市场拥有超过75家艾伯塔省制造商，面包师和种植者。除了支持本地业务的使命外，该市场还旨在使整个城市过上更加考虑和平衡的生活。市场认为，对为我们提供燃料的食物做出更好的选择并不一定像搬到种植面积和养鸡那样复杂。就像用去市场旅行代替典型的杂货店一样简单。我们开发了一个系统来帮助促进卡尔加里农贸市场的活动，该活动使用季节性食材和宣传日来突出未来或正在发生的事情。所有创意都采用了定制的手写类型，这有助于品牌实现独特性和创造性的声音。从复制的角度来看，我们在适用的情况下将双关语用于类似用途-进一步强调事件的性质或季节性的赏金。
保持新鲜
案例简介：The Calgary Farmers’ Market is home to over 75 Albertan makers, bakers, and growers. Alongside their mission to support local business, the Market aims to enable the whole city to live more considered and balanced lives. The Market believes that making better choices about the food that fuels us doesn’t have to be as complicated as moving to an acreage and raising chickens. It can be as simple as replacing a typical grocery run with a trip to the market. We developed a system to help promote events at the Calgary Farmers’ Market that uses seasonal ingredients and awareness days to highlight future or ongoing happenings. The custom hand-written type is featured on all creative, which helped the brand achieve uniqueness and creative voice. From a copy perspective, we put puns to similar use where applicable – further emphasizing the nature of the event or the seasonal nature’s bounty.
Keepin' It Fresh
案例简介：卡尔加里农贸市场拥有超过75家艾伯塔省制造商，面包师和种植者。除了支持本地业务的使命外，该市场还旨在使整个城市过上更加考虑和平衡的生活。市场认为，对为我们提供燃料的食物做出更好的选择并不一定像搬到种植面积和养鸡那样复杂。就像用去市场旅行代替典型的杂货店一样简单。我们开发了一个系统来帮助促进卡尔加里农贸市场的活动，该活动使用季节性食材和宣传日来突出未来或正在发生的事情。所有创意都采用了定制的手写类型，这有助于品牌实现独特性和创造性的声音。从复制的角度来看，我们在适用的情况下将双关语用于类似用途-进一步强调事件的性质或季节性的赏金。
Keepin' It Fresh
案例简介：The Calgary Farmers’ Market is home to over 75 Albertan makers, bakers, and growers. Alongside their mission to support local business, the Market aims to enable the whole city to live more considered and balanced lives. The Market believes that making better choices about the food that fuels us doesn’t have to be as complicated as moving to an acreage and raising chickens. It can be as simple as replacing a typical grocery run with a trip to the market. We developed a system to help promote events at the Calgary Farmers’ Market that uses seasonal ingredients and awareness days to highlight future or ongoing happenings. The custom hand-written type is featured on all creative, which helped the brand achieve uniqueness and creative voice. From a copy perspective, we put puns to similar use where applicable – further emphasizing the nature of the event or the seasonal nature’s bounty.
保持新鲜
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Keepin' It Fresh
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基本信息
- 广告战役： #Calgary Farmers' Market-平面-7ba4#
- 广告品牌： Calgary Farmers' Market
- 发布日期： 2020
- 行业领域： 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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