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爱左转，离开右转
案例简介：学分
爱左转，离开右转
案例简介：Credits
Love turns left, leave turns right
案例简介：学分
Love turns left, leave turns right
案例简介：Credits
爱左转，离开右转
暂无简介
Love turns left, leave turns right
暂无简介
基本信息
- 广告品牌： M Pictures & Long Live Love!
- 发布日期： 2023-06
- 行业领域： 影音娱乐 , 商务服务 , 其他
- 媒体类别： 海报/平面 , 短视频 , 音频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
The concept "Love turns left, leave turns right" is designed to compete with streaming platforms by enticing audiences to return to traditional cinemas. This innovative idea transforms the act of exiting the cinema into an engaging experience that viewers eagerly anticipate. We implement this concept by displaying questions on the screen before the movie credits roll, prompting the audience to use both exit doors as their response. These questions are related to the movie's content and are relevant to the viewers' lives. "Love turns left, leave turns right" thus turns the cinema exits into activation mediums that create a unique experience beyond what streaming offers. It provides an enjoyable way for audiences to engage with the movie's content and rediscover the pleasure of watching films in a traditional cinema setting.
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