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直播玩具交通
案例简介：描述客户的简报: 目标是在危地马拉推出布尔拉戈规模的玩具车，并在一个被称为 “热车” 的市场上展示我们玩具车的现实主义。 Bburago 玩具车有不同的比例，所以目标主要是 3 到 100 岁的男孩。 促进发展: 使用检测移动像素并将背景变成蓝屏的应用程序 (与苹果的 Photo Booth 应用程序技术相同), 我们去了危地马拉城最过境的街道，将 2 个 LED 屏幕广告牌转换成儿童游乐场，所有路过的汽车实时转换成布尔拉戈规模的玩具车。 每个广告牌都有一个摄像头来捕捉交通，应用程序将背景从街道变成了一张桌子、一间卧室和一个花园，孩子们在那里玩玩具汽车。 结果: 经过一个月的宣传活动，平均每天有 400,000 辆汽车被转换成 Bburago scale 汽车，品牌知名度从无提高到 43%，这使得我们的许多客户要求新的 Bburago “热车”。 与产品/服务的相关性: 不同于其他品牌的玩具车，Bburago 专注于细节，使模型像全尺寸汽车一样真实。这里是这个想法诞生的地方: 展示我们的玩具车的现实主义，将你自己的车转换成 Bburago 规模的玩具车。 从 “巨人之地” 到 “亲爱的，我缩小了孩子们”，操纵规模一直是人类的魅力所在，也是我们品牌的主要原因。
直播玩具交通
案例简介：Describe the brief from the client: The objective was to launch Bburago scale toy cars in Guatemala, and show the realism of our toy cars in a market where the generic for the category is call 'Hotwheels'. Bburago toy cars come in different scales so the target was mainly boys from 3 to 100 years old. Promotion Development: With an application that detects the moving pixels and turns the background into a blue screen (same technology as the Apple's Photo Booth app), we went to the most transited streets in Guatemala City and converted 2 LED screen billboards into child's playgrounds and all the passing cars into Bburago scale toy cars in real time. Each billboard had a camera that captured the traffic and the application changed the background from the street into a table, a bedroom and a garden, places where children play with their toy cars. Results: After the one month campaign, a daily average of 400,000 cars were converted to Bburago scale cars, the brand awareness increased from none to 43% making many of our clients ask for the new Bburago 'Hotwheels'. Relevancy to Product/Service: Different from other brands of toy cars Bburago specialize in details making the models as real as a full size car. And here is where the idea was born: Show the realism of our toy cars converting your own car in a Bburago scale toy car. From 'Land of Giants' to 'Honey I shrunk the Kids' manipulating the scale has always been a fascination for human kind and our brand main reason why.
LIVE TOY TRAFFIC
案例简介：描述客户的简报: 目标是在危地马拉推出布尔拉戈规模的玩具车，并在一个被称为 “热车” 的市场上展示我们玩具车的现实主义。 Bburago 玩具车有不同的比例，所以目标主要是 3 到 100 岁的男孩。 促进发展: 使用检测移动像素并将背景变成蓝屏的应用程序 (与苹果的 Photo Booth 应用程序技术相同), 我们去了危地马拉城最过境的街道，将 2 个 LED 屏幕广告牌转换成儿童游乐场，所有路过的汽车实时转换成布尔拉戈规模的玩具车。 每个广告牌都有一个摄像头来捕捉交通，应用程序将背景从街道变成了一张桌子、一间卧室和一个花园，孩子们在那里玩玩具汽车。 结果: 经过一个月的宣传活动，平均每天有 400,000 辆汽车被转换成 Bburago scale 汽车，品牌知名度从无提高到 43%，这使得我们的许多客户要求新的 Bburago “热车”。 与产品/服务的相关性: 不同于其他品牌的玩具车，Bburago 专注于细节，使模型像全尺寸汽车一样真实。这里是这个想法诞生的地方: 展示我们的玩具车的现实主义，将你自己的车转换成 Bburago 规模的玩具车。 从 “巨人之地” 到 “亲爱的，我缩小了孩子们”，操纵规模一直是人类的魅力所在，也是我们品牌的主要原因。
LIVE TOY TRAFFIC
案例简介：Describe the brief from the client: The objective was to launch Bburago scale toy cars in Guatemala, and show the realism of our toy cars in a market where the generic for the category is call 'Hotwheels'. Bburago toy cars come in different scales so the target was mainly boys from 3 to 100 years old. Promotion Development: With an application that detects the moving pixels and turns the background into a blue screen (same technology as the Apple's Photo Booth app), we went to the most transited streets in Guatemala City and converted 2 LED screen billboards into child's playgrounds and all the passing cars into Bburago scale toy cars in real time. Each billboard had a camera that captured the traffic and the application changed the background from the street into a table, a bedroom and a garden, places where children play with their toy cars. Results: After the one month campaign, a daily average of 400,000 cars were converted to Bburago scale cars, the brand awareness increased from none to 43% making many of our clients ask for the new Bburago 'Hotwheels'. Relevancy to Product/Service: Different from other brands of toy cars Bburago specialize in details making the models as real as a full size car. And here is where the idea was born: Show the realism of our toy cars converting your own car in a Bburago scale toy car. From 'Land of Giants' to 'Honey I shrunk the Kids' manipulating the scale has always been a fascination for human kind and our brand main reason why.
直播玩具交通
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