#GuiltyTags 2|户外,活动|广告营销案例【ADGuider广告指南】

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# GuiltyTags 2

案例简介：# GuiltyTags 是一个 Instagram 的运动，通过 60 名伤害他们的罪犯的档案，讲述了 9 名暴力儿童受害者的故事。# GuiltyTags 不仅是第一部完全在社交网络上实现的纪录片: 这是一部独特的设计，由数千个社交媒体元素组成, 精心制作并整合在一起，以生动的细节让整个社区变得栩栩如生。教师、社会工作者、施虐者、朋友、家庭成员都通过分析虐待儿童的真实案例进行了事后重建，他们的发帖风格被仔细模仿。# GuiltyTags 宇宙由 1667 张照片、 144 个视频、 7200 个主题标签、 210 个模因和 72 个 gif 组成 -- 所有这些都是用来创造一个以 910万种方式探索的世界。

# GuiltyTags 2

案例简介：#GuiltyTags is an Instagram campaign that tells the stories of 9 child victims of violence, through the profiles of the 60 people guilty of hurting them. #GuiltyTags is not only the first documentary realized entirely on a social network: it’s a unique piece of design, made of thousand of social media elements, crafted intricately and put together to bring to life entire communities in vivid detail. Teachers, social workers, abusers, friends, family members were all reconstructed post-by-post by analyzing real cases of child abuse and their postings style was emulated carefully. The #GuiltyTags universe consisted of 1667 photos, 144 videos, 7200 Hashtags, 210 Memes, and 72 GIFS - all used to create a world that is explorable in 9.1 million ways.