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魔术
案例简介：今天巴塞罗那的停车场市场是一个机会。人们需要一个停车场。停车位需要靠近工作场所，宽敞，干净，安全。 纳瓦罗可以提供这种设施。 上下文 填补大都会地区 NIN 停车场的免费停车位，并促进 NIN 公共停车设施的交叉销售。 哲学/解决方案 一封邮件被发送给我们想填写的停车场附近地区的企业。 邮件由一个盒子组成。盒子里是一辆微型汽车。如果他们遵循指示，他们发现当他们再次打开盒子时，汽车已经消失了。 取而代之的是一张描述促销活动的卡片: 通过租用 5 个停车位，他们可以在 NIN 公共停车场免费停车 50 小时。 后续邮件: 六个月后，回应但没有租用任何停车位的企业收到了一个信封。信封里有一张大牌，它重复了升职。 结果 邮件捕获: 436 合同 感兴趣: 76 (17.43%) 新客户: 25 (5.71%) 转换指数: 32 (89%)
魔术
案例简介：The car park market in Barcelona today is an opportunaity. People need a car park. The parking space needs to be close to the workplace, spacious, clean and safe. Nuñez Y Navarro can offer this kind of facility. Context Fill the free parking space of the NIN car parks in the metropolitan area and to promote cross-selling for NIN public parking facilities. Philosophy/Solution A mailing was sent to businesses in the areas near the car parks that we wanted to fill. The mailing consisted of a box. In the box was a miniature car. If they followed the instructions they found that when they opened the box again, the car had disappeared. In its place was a card that described the promotion: By renting 5 parking spaces, they get 50 hrs free parking in NIN public car parks. Follow-up Mailing: Six months later the businesses that had responded but had not rented any parking spaces, received an envelope. In the envelope was a large card that repeated the promotion. Results Mailing Capture: 436 Contracts Interested: 76 (17.43%) New Clients: 25 (5.71%) Conversion Index: 32 (89%)
Magic Trick
案例简介：今天巴塞罗那的停车场市场是一个机会。人们需要一个停车场。停车位需要靠近工作场所，宽敞，干净，安全。 纳瓦罗可以提供这种设施。 上下文 填补大都会地区 NIN 停车场的免费停车位，并促进 NIN 公共停车设施的交叉销售。 哲学/解决方案 一封邮件被发送给我们想填写的停车场附近地区的企业。 邮件由一个盒子组成。盒子里是一辆微型汽车。如果他们遵循指示，他们发现当他们再次打开盒子时，汽车已经消失了。 取而代之的是一张描述促销活动的卡片: 通过租用 5 个停车位，他们可以在 NIN 公共停车场免费停车 50 小时。 后续邮件: 六个月后，回应但没有租用任何停车位的企业收到了一个信封。信封里有一张大牌，它重复了升职。 结果 邮件捕获: 436 合同 感兴趣: 76 (17.43%) 新客户: 25 (5.71%) 转换指数: 32 (89%)
Magic Trick
案例简介：The car park market in Barcelona today is an opportunaity. People need a car park. The parking space needs to be close to the workplace, spacious, clean and safe. Nuñez Y Navarro can offer this kind of facility. Context Fill the free parking space of the NIN car parks in the metropolitan area and to promote cross-selling for NIN public parking facilities. Philosophy/Solution A mailing was sent to businesses in the areas near the car parks that we wanted to fill. The mailing consisted of a box. In the box was a miniature car. If they followed the instructions they found that when they opened the box again, the car had disappeared. In its place was a card that described the promotion: By renting 5 parking spaces, they get 50 hrs free parking in NIN public car parks. Follow-up Mailing: Six months later the businesses that had responded but had not rented any parking spaces, received an envelope. In the envelope was a large card that repeated the promotion. Results Mailing Capture: 436 Contracts Interested: 76 (17.43%) New Clients: 25 (5.71%) Conversion Index: 32 (89%)
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