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自豪地出汗
案例简介：令人遗憾的是，2021年，新西兰的LGBTQIA社区在包括精神卫生和艾滋病毒传播在内的几个不同领域的健康状况比同龄人差。因此，为了纪念6月的国际骄傲月，新西兰艾滋病基金会 (NZAF) 通过每天至少锻炼21分钟来活跃起来并筹集资金来支持彩虹社区，以挑战人们 “自豪地出汗”。为了帮助实现这一目标，NZAF聘请了三位 “汗水训练员”，由一些LGBTQIA社区最出色的变装艺术家领导。报名参加 “汗水与骄傲挑战赛” 后，支持者会选择一名培训师，然后开始工作 (和乐趣!)。卡门 (Carmen)，蒂尔达 (Tilda) 和吉姆 (Jim) 将在整个6月月内通过汗水的筹款活动来鼓励，激励和啦啦队支持者，目的是为彩虹社区筹集尽可能多的资金。由新西兰FCB为新西兰艾滋病基金会创建的电影广告，类别为: 公共利益，非政府组织。
自豪地出汗
案例简介：It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists. Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities. Film advertisement created by FCB, New Zealand for NZ AIDS Foundation, within the category: Public Interest, NGO.
Sweat with Pride
案例简介：令人遗憾的是，2021年，新西兰的LGBTQIA社区在包括精神卫生和艾滋病毒传播在内的几个不同领域的健康状况比同龄人差。因此，为了纪念6月的国际骄傲月，新西兰艾滋病基金会 (NZAF) 通过每天至少锻炼21分钟来活跃起来并筹集资金来支持彩虹社区，以挑战人们 “自豪地出汗”。为了帮助实现这一目标，NZAF聘请了三位 “汗水训练员”，由一些LGBTQIA社区最出色的变装艺术家领导。报名参加 “汗水与骄傲挑战赛” 后，支持者会选择一名培训师，然后开始工作 (和乐趣!)。卡门 (Carmen)，蒂尔达 (Tilda) 和吉姆 (Jim) 将在整个6月月内通过汗水的筹款活动来鼓励，激励和啦啦队支持者，目的是为彩虹社区筹集尽可能多的资金。由新西兰FCB为新西兰艾滋病基金会创建的电影广告，类别为: 公共利益，非政府组织。
Sweat with Pride
案例简介：It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists. Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities. Film advertisement created by FCB, New Zealand for NZ AIDS Foundation, within the category: Public Interest, NGO.
自豪地出汗
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Sweat with Pride
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