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扇子
案例简介：作为埃德蒙顿油田公司的赞助商，喷泉轮胎公司正在与 FCB 加拿大公司的最新运动 -- 喷泉轮胎公司分享粉丝们对他们团队的热情。喷泉轮胎的员工没有为埃德蒙顿的输油人画自己的身体，而是把自己的身体捐赠给了球迷, 让他们用自己赤裸的骄傲和胸膛，在这个季节输入和发送爱与支持的信息。 就像你在看台上的粉丝身上发现的人体彩绘一样，真正的喷泉轮胎员工在他们的身体上画了单个字母，创造了第一个由粉丝制成的字体。粉丝们可以上网到 FountainTireFanBods.com，在那里他们可以用自定义的粉丝字母表创造自己的欢呼来支持他们家乡的英雄。 该活动包括在 Oilers 曲棍球比赛期间播放电视节目、在线视频和现场游戏激活，粉丝将实时表达观众的欢呼声。所有的东西都开到 FountainTireFanbods.com，粉丝们可以使用 FanBods 字母表创建他们定制的欢呼，然后通过推特、脸谱网和 Instagram 直接与加油者分享 GIF。 “我们将喷泉轮胎的品牌宗旨定义为 '在这条路上一起'，这一切都是为了成为客户轮胎和车辆的真正合作伙伴, FCB 多伦多首席创意官南希 · 克里斯米 · 拉曼纳说。“作为埃德蒙顿石油公司的支持者和他们的粉丝, 没有比我们捐赠我们的粉丝和身体更好的方式了 -- 与球迷合作为我们的球队加油。” “FanBods 是一种与埃德蒙顿人合作的方式，作为一家支持我们家乡团队的家乡公司，” 喷泉轮胎的品牌和客户体验总监丹尼斯 · 高尔-埃克雷特说。“这只是我们的员工与客户一起上路的众多方式之一。"
扇子
案例简介：As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada – Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests. Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online to FountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet. The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customized cheer using the FanBods alphabet, then share a GIF directly with the Oilers via Twitter, Facebook and Instagram. “We’ve defined Fountain Tire’s brand purpose as ‘on this road together’ which is all about being a true partner to customers when it comes to their tires and vehicles,” said FCB Toronto Chief Creative Officer Nancy Crimi-Lamanna. “As supporters of the Edmonton Oilers and their fans, there’s no better way for that to come life than for us to donate our fandom and our bodies - partnering with fans to cheer on our team.” “FanBods is a way to engage with fellow Edmontonians as a hometown company supporting our hometown team,” said Denise Gohl-Eacrett Director, Brand and Customer Experience at Fountain Tire. “This is just one of the many ways our associates live our brand of being on the road together with customers.”
FanBods
案例简介：作为埃德蒙顿油田公司的赞助商，喷泉轮胎公司正在与 FCB 加拿大公司的最新运动 -- 喷泉轮胎公司分享粉丝们对他们团队的热情。喷泉轮胎的员工没有为埃德蒙顿的输油人画自己的身体，而是把自己的身体捐赠给了球迷, 让他们用自己赤裸的骄傲和胸膛，在这个季节输入和发送爱与支持的信息。 就像你在看台上的粉丝身上发现的人体彩绘一样，真正的喷泉轮胎员工在他们的身体上画了单个字母，创造了第一个由粉丝制成的字体。粉丝们可以上网到 FountainTireFanBods.com，在那里他们可以用自定义的粉丝字母表创造自己的欢呼来支持他们家乡的英雄。 该活动包括在 Oilers 曲棍球比赛期间播放电视节目、在线视频和现场游戏激活，粉丝将实时表达观众的欢呼声。所有的东西都开到 FountainTireFanbods.com，粉丝们可以使用 FanBods 字母表创建他们定制的欢呼，然后通过推特、脸谱网和 Instagram 直接与加油者分享 GIF。 “我们将喷泉轮胎的品牌宗旨定义为 '在这条路上一起'，这一切都是为了成为客户轮胎和车辆的真正合作伙伴, FCB 多伦多首席创意官南希 · 克里斯米 · 拉曼纳说。“作为埃德蒙顿石油公司的支持者和他们的粉丝, 没有比我们捐赠我们的粉丝和身体更好的方式了 -- 与球迷合作为我们的球队加油。” “FanBods 是一种与埃德蒙顿人合作的方式，作为一家支持我们家乡团队的家乡公司，” 喷泉轮胎的品牌和客户体验总监丹尼斯 · 高尔-埃克雷特说。“这只是我们的员工与客户一起上路的众多方式之一。"
FanBods
案例简介：As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada – Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests. Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online to FountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet. The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customized cheer using the FanBods alphabet, then share a GIF directly with the Oilers via Twitter, Facebook and Instagram. “We’ve defined Fountain Tire’s brand purpose as ‘on this road together’ which is all about being a true partner to customers when it comes to their tires and vehicles,” said FCB Toronto Chief Creative Officer Nancy Crimi-Lamanna. “As supporters of the Edmonton Oilers and their fans, there’s no better way for that to come life than for us to donate our fandom and our bodies - partnering with fans to cheer on our team.” “FanBods is a way to engage with fellow Edmontonians as a hometown company supporting our hometown team,” said Denise Gohl-Eacrett Director, Brand and Customer Experience at Fountain Tire. “This is just one of the many ways our associates live our brand of being on the road together with customers.”
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