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Dmitry & Oleg
案例简介:
Dmitry & Oleg
案例简介:Problem How can we tell the advertising world about Dmitry & Oleg and get proof that we are a highly professional creative pair? 情节 We travelled to Cannes to meet 33 gold lion winners and members of the jury. We asked each of them to write one letter on a sheet of paper, and put their signature beneath it. Finally, we joined the letters to make sentences of recommendations: «Oleg & Dmitry are the best», «… smile like Gioconda», «… speak can like Yoda», «… know MS Paint»… We then made video, posters and launched the website. Result - Sir John Hegarty, Jeff Goodby and 33 creative gurus from all over the world gave us their recommendations; - about 100 professional media wrote about the project; - buzz in Facebook and Twitter; - 10 000 views in YouTube and Vimeo; - 1000 visitors on the website www.dmitryandoleg.com every day; - 18 job offers. All the people knew about the idea. So they were not just writing letters. They were giving recommendations.
Dmitry & Oleg
案例简介:
Dmitry & Oleg
案例简介:Problem How can we tell the advertising world about Dmitry & Oleg and get proof that we are a highly professional creative pair? 情节 We travelled to Cannes to meet 33 gold lion winners and members of the jury. We asked each of them to write one letter on a sheet of paper, and put their signature beneath it. Finally, we joined the letters to make sentences of recommendations: «Oleg & Dmitry are the best», «… smile like Gioconda», «… speak can like Yoda», «… know MS Paint»… We then made video, posters and launched the website. Result - Sir John Hegarty, Jeff Goodby and 33 creative gurus from all over the world gave us their recommendations; - about 100 professional media wrote about the project; - buzz in Facebook and Twitter; - 10 000 views in YouTube and Vimeo; - 1000 visitors on the website www.dmitryandoleg.com every day; - 18 job offers. All the people knew about the idea. So they were not just writing letters. They were giving recommendations.
Dmitry & Oleg
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Dmitry & Oleg
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基本信息
- 广告战役: #Dmitry & Oleg-互动-46b2#
- 广告品牌: Dmitry & Oleg
- 发布日期: 2012-09-01
- 行业领域: 广告营销 , 商务服务
- 媒体类别: 短视频
- 广告语言: 俄语
- 媒介平台: 网络
- 获得奖项:
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