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英俊的印花
案例简介：巴西最大的装饰零售企业埃特纳刚刚发起了一场广播和新闻活动，主要目标是加强 “埃特纳” 的品牌概念。你的想象力生活的地方 ”。 该活动由圣保罗艺术计划公司创建，带来了四个超现实主义的场景，与听众的想象力一起玩。事情就是这样发生的: 与此同时，原声带播放了莫扎特的新版本《土耳其进行曲》, 一个非常单调的声音讲述了关于虚构人物的奇妙故事 -- 比如一个想照亮他的洞穴的巨人，一只蓝色的大象，一个骑着巨鹰来约会的人,一对奇怪的夫妇由一个女人和一只浣熊组成 -- 最终总是和一个在埃特纳商店出售的物体互动。所有这些结合在一起，创造了一个梦想的氛围，让消费者有机会想象和创造他们自己的运动，这个策略直接与埃特纳的概念对话 -- 你的想象力就在那里。
英俊的印花
案例简介：Etna, the largest Brazilian decoration retail, just launched a radio and a press campaign which the main goal is to reinforce the brand concept “Etna. Where your imagination lives”. Created by Artplan São Paulo, the campaign brings four surrealistic spots that play with the listener´s imagination. That´s how it happens: meanwhile the soundtrack runs a new version of “Turkish March” by Mozart, a really monotonous voice tells fantastic stories about imaginary characters – such as a giant who wants to bright his cave, a blue elephant, a man that arrives on a date riding a giant eagle, and a strange couple formed by a woman and a coati - that always end up interacting with an object that is for sale in the Etna store. All this put together create a dream atmosphere where the consumers are given the opportunity to imagine and create the campaign by theirselves and this strategy talks directly to Etna's concept - Where your imagination lives.
Handsome - Print
案例简介：巴西最大的装饰零售企业埃特纳刚刚发起了一场广播和新闻活动，主要目标是加强 “埃特纳” 的品牌概念。你的想象力生活的地方 ”。 该活动由圣保罗艺术计划公司创建，带来了四个超现实主义的场景，与听众的想象力一起玩。事情就是这样发生的: 与此同时，原声带播放了莫扎特的新版本《土耳其进行曲》, 一个非常单调的声音讲述了关于虚构人物的奇妙故事 -- 比如一个想照亮他的洞穴的巨人，一只蓝色的大象，一个骑着巨鹰来约会的人,一对奇怪的夫妇由一个女人和一只浣熊组成 -- 最终总是和一个在埃特纳商店出售的物体互动。所有这些结合在一起，创造了一个梦想的氛围，让消费者有机会想象和创造他们自己的运动，这个策略直接与埃特纳的概念对话 -- 你的想象力就在那里。
Handsome - Print
案例简介：Etna, the largest Brazilian decoration retail, just launched a radio and a press campaign which the main goal is to reinforce the brand concept “Etna. Where your imagination lives”. Created by Artplan São Paulo, the campaign brings four surrealistic spots that play with the listener´s imagination. That´s how it happens: meanwhile the soundtrack runs a new version of “Turkish March” by Mozart, a really monotonous voice tells fantastic stories about imaginary characters – such as a giant who wants to bright his cave, a blue elephant, a man that arrives on a date riding a giant eagle, and a strange couple formed by a woman and a coati - that always end up interacting with an object that is for sale in the Etna store. All this put together create a dream atmosphere where the consumers are given the opportunity to imagine and create the campaign by theirselves and this strategy talks directly to Etna's concept - Where your imagination lives.
英俊的印花
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Handsome - Print
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Where your imagination lives.
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