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玻璃开关
案例简介：当六国橄榄球比赛结束时，两个国家队的球员一起喝酒作为公平竞争的标志，所谓的 “下半场” 正式开始。我们开发了一个灵感来自橄榄球世界中这个巩固的仪式的想法。Birra Peroni (最受欢迎的意大利啤酒，意大利橄榄球国家队的意大利官方赞助商和SixNations的第三场比赛) 象征性地与他的主要竞争对手之一交换了它的传统玻璃: 吉尼斯啤酒 (六国的主要国际赞助商)比赛前在罗马奥林匹克体育场举行。几个小时后，吉尼斯也自发地换了玻璃。象征性的交流发生在Facebook和Instagram上，看到了两个啤酒品牌的参与，以促进运动的崇高价值观，并邀请粉丝加入Peroni Terzo Tempo Village
玻璃开关
案例简介：When a Six Nations rugby match ends, the players of the two national teams socialize drinking together as a sign of fair play and the so-called “third half” officially begins. We developed an idea inspired by this consolidated ritual in the world of rugby. Birra Peroni (the most popular Italian beer, the Italian official sponsor of the Italian Rugby National team and of the Third Half Event at the SixNations) symbolically exchanged its traditional glass with one of his main competitor: Guinness beer (the main international sponsor of Six Nations) before the game played at the Olympic stadium in Rome. And after a few hours, Guiness spontaneously switched the glass as well. The symbolic exchange took place on Facebook and Instagram, and saw the participation of the two beer brands to promote the noble values of sport and inviting fans to join the Peroni Terzo Tempo Village
The Glass Switch
案例简介：当六国橄榄球比赛结束时，两个国家队的球员一起喝酒作为公平竞争的标志，所谓的 “下半场” 正式开始。我们开发了一个灵感来自橄榄球世界中这个巩固的仪式的想法。Birra Peroni (最受欢迎的意大利啤酒，意大利橄榄球国家队的意大利官方赞助商和SixNations的第三场比赛) 象征性地与他的主要竞争对手之一交换了它的传统玻璃: 吉尼斯啤酒 (六国的主要国际赞助商)比赛前在罗马奥林匹克体育场举行。几个小时后，吉尼斯也自发地换了玻璃。象征性的交流发生在Facebook和Instagram上，看到了两个啤酒品牌的参与，以促进运动的崇高价值观，并邀请粉丝加入Peroni Terzo Tempo Village
The Glass Switch
案例简介：When a Six Nations rugby match ends, the players of the two national teams socialize drinking together as a sign of fair play and the so-called “third half” officially begins. We developed an idea inspired by this consolidated ritual in the world of rugby. Birra Peroni (the most popular Italian beer, the Italian official sponsor of the Italian Rugby National team and of the Third Half Event at the SixNations) symbolically exchanged its traditional glass with one of his main competitor: Guinness beer (the main international sponsor of Six Nations) before the game played at the Olympic stadium in Rome. And after a few hours, Guiness spontaneously switched the glass as well. The symbolic exchange took place on Facebook and Instagram, and saw the participation of the two beer brands to promote the noble values of sport and inviting fans to join the Peroni Terzo Tempo Village
玻璃开关
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The Glass Switch
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