Stick It Art|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

坚持它的艺术

案例简介：人们正在破坏孟买美丽的 d 'monte 公园，到处都粘口香糖。非营利组织 Haiyya 希望通过开发一个创造性的解决方案来改变这个问题。我们对这份简报的回应是为人们提供一个更好的口香糖场所，在此过程中保护公园。我们创作了 “stick-It 艺术”，让孟买的艺术家在每张入场券的背面画有趣的插图, 我们邀请游客把他们的口香糖粘在一块而不是公园里来完成艺术品。参观 d 'monte 的人是即时皈依者，他们的想法和理解是他们不能随意粘口香糖。

坚持它的艺术

案例简介：People were defacing the beautiful D'Monte Park in Mumbai, sticking chewing gum everywhere. Haiyya, a not-for-profit organisation, wanted to make a difference by developing a creative solution to this problem. Our response to this brief was to offer people a better place for their gum, protecting the park in the process. We created ‘Stick-It Art’, getting artists in Mumbai to draw interesting illustrations on the back of every entry ticket, we invited visitors to complete the artwork by sticking their chewing gum to the piece instead of the park. Visitors to D'Monte were instant converts, engaging with the idea and understanding that they can’t stick gum anywhere they please.