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坚持它的艺术
案例简介：简要解释 挑战在于人们喜欢粘口香糖。所以为什么不给他们一个更好的地方坚持下去。 描述客户的简报 人们到处粘口香糖，破坏了孟买美丽的 d 'monte 公园。非营利组织 Haiyya 想有所作为，清理公园。需要一个解决方案来解决这个问题。 设计过程 如果人们喜欢粘口香糖，为什么不给他们一个更好的地方粘它 -- 在票上! 所以我们创造了 “坚持艺术” 我们让孟买的艺术家在门票背面创作有趣的插图，为口香糖留下了一个位置。口香糖完成了插图故事。 D 'monte 公园的游客很开心。他们互动并参与了这个想法，并明白了不要在任何地方或任何地方粘口香糖的重要性。他们是即时皈依者。 结果 D 'monte Park 的活动只是一个开始。看到公众对这个想法的成功反应，海亚正在与孟买市政公司交谈，将这个坚持的艺术想法带到孟买的其他公园。
坚持它的艺术
案例简介：Brief Explanation The challenge was that people love sticking chewing gum. So why not give them a better place to stick it. Describe the brief from the client People were defacing the beautiful D'Monte Park in Mumbai by sticking chewing gum everywhere. Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue. Design Process If people love sticking gum, why not give them a better place to stick it – on the ticket! So we created "Stick-It Art" We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D’Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts. Results The activity at the D’Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.
STICK IT ART
案例简介：简要解释 挑战在于人们喜欢粘口香糖。所以为什么不给他们一个更好的地方坚持下去。 描述客户的简报 人们到处粘口香糖，破坏了孟买美丽的 d 'monte 公园。非营利组织 Haiyya 想有所作为，清理公园。需要一个解决方案来解决这个问题。 设计过程 如果人们喜欢粘口香糖，为什么不给他们一个更好的地方粘它 -- 在票上! 所以我们创造了 “坚持艺术” 我们让孟买的艺术家在门票背面创作有趣的插图，为口香糖留下了一个位置。口香糖完成了插图故事。 D 'monte 公园的游客很开心。他们互动并参与了这个想法，并明白了不要在任何地方或任何地方粘口香糖的重要性。他们是即时皈依者。 结果 D 'monte Park 的活动只是一个开始。看到公众对这个想法的成功反应，海亚正在与孟买市政公司交谈，将这个坚持的艺术想法带到孟买的其他公园。
STICK IT ART
案例简介：Brief Explanation The challenge was that people love sticking chewing gum. So why not give them a better place to stick it. Describe the brief from the client People were defacing the beautiful D'Monte Park in Mumbai by sticking chewing gum everywhere. Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue. Design Process If people love sticking gum, why not give them a better place to stick it – on the ticket! So we created "Stick-It Art" We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D’Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts. Results The activity at the D’Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.
坚持它的艺术
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STICK IT ART
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基本信息
- 广告战役： #Haiyya-设计与品牌-0bb10#
- 广告品牌： HAIYYA
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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