Eat this playlist|海报/平面,图文|广告营销案例【ADGuider广告指南】

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吃这个播放列表

案例简介：今年夏天，Spotify终于在乌克兰推出。我们用百事可乐的美味播放列表欢迎它。你可以通过阅读每一个逐条列表来获得传统乌克兰美食的食谱。这种方法结合了百事可乐的音乐背景和他们获得食品领域的策略。一系列海报包括音乐饺子，galushki和着名的基辅肉饼，所以虽然检疫使品尝乌克兰美食变得困难，但你仍然可以听到它。由乌克兰Twiga为Spotify创建的数字广告，类别包括: 电子，技术，音乐，非酒精饮料。

吃这个播放列表

案例简介：This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it. Digital advertisement created by Twiga, Ukraine for Spotify, within the categories: Electronics, Technology, Music, Non-Alcoholic Drinks.