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像母亲一样保护
案例简介:在杀死 100 细菌 99.9% 多年后,来索功能性声明正在失去相关性。但是在 99.9% 的背后是更情绪化和更有意义的东西 -- 保护的想法。我们创作这部电影是为了引入一个更大的平台,庆祝妈妈们强烈的保护本能: 我们通过向母亲的保护本性致敬,重新推出了莱索品牌。在电影中,我们用动物取代了人类母亲,将日常养育环境与整个动物王国的母亲表现出的保护本能并列。我们想让我们的目标看到熊妈妈、秃鹫、猴子、大象和狮子。并认同他们所拥有的强大、坚定不移、培育,最重要的是本能的力量。
像母亲一样保护
案例简介:After over 100 years of killing 99.9% of germs, Lysol functional claim was losing relevance. But behind 99.9% was something much more emotional and meaningful – the idea of protection. We created this film to introduce a larger platform that celebrates the fierce instinct moms have to protect: What It Takes to Protect We relaunched the Lysol brand by paying tribute to the protective nature of mothers. In the film, we replaced human mothers with their animal counterparts, juxtaposing everyday parenting situations with the protective instinct demonstrated by mothers throughout the animal kingdom. We wanted our target to see themselves in the mother bear, vulture, monkey, elephant, and lion. And identify with the powerful, unwavering, nurturing, and most importantly, instinctive strength they possess.
Protect Like a Mother
案例简介:在杀死 100 细菌 99.9% 多年后,来索功能性声明正在失去相关性。但是在 99.9% 的背后是更情绪化和更有意义的东西 -- 保护的想法。我们创作这部电影是为了引入一个更大的平台,庆祝妈妈们强烈的保护本能: 我们通过向母亲的保护本性致敬,重新推出了莱索品牌。在电影中,我们用动物取代了人类母亲,将日常养育环境与整个动物王国的母亲表现出的保护本能并列。我们想让我们的目标看到熊妈妈、秃鹫、猴子、大象和狮子。并认同他们所拥有的强大、坚定不移、培育,最重要的是本能的力量。
Protect Like a Mother
案例简介:After over 100 years of killing 99.9% of germs, Lysol functional claim was losing relevance. But behind 99.9% was something much more emotional and meaningful – the idea of protection. We created this film to introduce a larger platform that celebrates the fierce instinct moms have to protect: What It Takes to Protect We relaunched the Lysol brand by paying tribute to the protective nature of mothers. In the film, we replaced human mothers with their animal counterparts, juxtaposing everyday parenting situations with the protective instinct demonstrated by mothers throughout the animal kingdom. We wanted our target to see themselves in the mother bear, vulture, monkey, elephant, and lion. And identify with the powerful, unwavering, nurturing, and most importantly, instinctive strength they possess.
像母亲一样保护
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Protect Like a Mother
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基本信息
- 广告战役: #Protect Like A Mother#
- 广告品牌: Lysol
- 发布日期: 2017-05-01
- 行业领域: 卫生清洁 , 日用品/母婴
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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