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        Matsuko-roid短视频广告营销案例

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        Matsuko-roid

        案例简介：活动描述 在日本，电视的影响力很大。话虽如此，网络是品牌娱乐的首选渠道。我们很少在电视上看到品牌娱乐，尽管它仍然是最有影响力的媒体。这是因为电视受到严格的规定，如日本的广播法。 有效性 松子豪华是一位著名的日本名人，以他独特的外表、幽默和机智而闻名。在过去的几年里，他迅速流行起来。但是他的管理团队与我们接触，提出了一个独特的晋升计划，这将进一步扩大他日益增长的声望，并创造新的商业机会。松子有非常威严的存在。但是如果有两个会发生什么呢？所以我们提议通过制作松子豪华的安卓系统 “松子-甲状腺” 来让世界大吃一惊。“一旦完成，我们举行了一次新闻发布会，向媒体介绍安卓系统。我们还在日本第一网络日本电视台播出了由 MATSUKO-ROID 主演的世界第一个安卓娱乐电视节目。这有助于创造无与伦比的娱乐内容，包括名人和他自己的安卓之间的对话。这个电视节目收视率非常高。1300万人观看了创新内容，SNSs 充满了激动人心的帖子。MATSUKO-ROID 也被媒体报道，产生了超过 2亿日元的媒体价值。在最近的公众形象、可爱度排名中，松子排名第一。这个电视节目被授予一个普通的电视节目。松子也收到了更多的电视广告报价。此外，松子通过帮助提高对安卓技术的认可，证明了她有多大的社会影响力。Matsuko Deluxe 的知名度和知名度从未如此之高。 实施 MATSUKO-ROID 完成后，我们举行了一次新闻发布会，向媒体介绍安卓。然后我们在日本第一网络日本电视台播出了由 MATSUKO-ROID 主演的世界第一个安卓娱乐电视节目。 结果 这有助于创造无与伦比的娱乐内容，包括名人和他自己的安卓之间的对话。这个电视节目收视率非常高。1000万人观看了创新内容，SNSs 充满了激动人心的帖子。有 100,000 条推文。MATSUKO-ROID 也被媒体报道，产生了超过 2亿日元的媒体价值。这个电视节目被授予一个普通的电视节目。松子也收到了更多的电视广告报价。此外，松子通过帮助提高对安卓技术的认可，证明了他有多大的社会影响力。Matsuko Deluxe 的知名度和知名度从未如此之高。 相关性 使用最先进的技术，我们创建了一个看起来完全像名人的安卓系统，以帮助进一步提高名人的受欢迎程度。然后，我们制作了世界上第一个由安卓主持的电视节目。我们创建的品牌内容真正帮助扩大了名人的受欢迎程度。

        Matsuko-roid

        案例简介：Campaign Description In Japan, television is greatly influential. Having said that, the WEB is the channel of choice when it comes to branded entertainment. We rarely see branded entertainment on TV, despite the fact that it still remains the most influential media. This is because TV is subject to strict regulations such as Japan's Broadcast Law. Effectiveness Matsuko Deluxe is a famous Japanese celebrity known for his unique appearance, humor, and quick wit. He has rapidly gained popularity over the last few years. But we were approached by his management team to come up with a unique promotion that would further build on his rising popularity and also create new business opportunities. Matsuko has a very commanding presence. But what would happen if there were 2 of them? So we proposed surprising the world by making an android of Matsuko Deluxe “MATSUKO-ROID.” Once it was complete, we held a press conference to introduce the android to the media. And we also broadcasted the world first android entertaining TV show starring MATSUKO-ROID on Japan's No.1 network, Nippon TV. This helped create unparalleled entertainment content featuring a dialogue between a celebrity and his own android. This TV program recorded remarkably high viewer ratings. 13 million people watched the innovative content and SNSs were filled with excited posts. MATSUKO-ROID was also featured by the media and generated over 200 million yen in media value. And in the recent public image, likeability rankings, Matsuko was ranked No.1. This TV program was awarded a regular TV slot. And Matsuko has also received more TV commercial offers. Moreover, Matsuko proved how much social influence she has by helping to raise recognition for android technology. Matsuko Deluxe's popularity and presence has never been higher. Implementation Once MATSUKO-ROID was complete, we held a press conference to introduce the android to the media. Then we broadcasted the world first android entertaining TV show starring MATSUKO-ROID on Japan's No.1 network, Nippon TV. Outcome This helped create unparalleled entertainment content featuring a dialogue between a celebrity and his own android. This TV program recorded remarkably high viewer ratings. 10 million people watched the innovative content and SNSs were filled with excited posts. There were 100,000 tweets. MATSUKO-ROID was also featured by the media and generated over 200 million yen in media value. And this TV program was awarded a regular TV slot. And Matsuko has also received more TV commercial offers. Moreover, Matsuko proved how much social influence he has by helping to raise recognition for android technology. Matsuko Deluxe's popularity and presence has never been higher. Relevancy Using state-of-the-art technology, we created an android that looked exactly like a celebrity to help further increase the celebrity’s popularity. We then produced the world’s first TV program to be hosted by an android. The branded content we created truly helped magnify the celebrity’s popularity.

        Matsuko-roid

        案例简介：活动描述 在日本，电视的影响力很大。话虽如此，网络是品牌娱乐的首选渠道。我们很少在电视上看到品牌娱乐，尽管它仍然是最有影响力的媒体。这是因为电视受到严格的规定，如日本的广播法。 有效性 松子豪华是一位著名的日本名人，以他独特的外表、幽默和机智而闻名。在过去的几年里，他迅速流行起来。但是他的管理团队与我们接触，提出了一个独特的晋升计划，这将进一步扩大他日益增长的声望，并创造新的商业机会。松子有非常威严的存在。但是如果有两个会发生什么呢？所以我们提议通过制作松子豪华的安卓系统 “松子-甲状腺” 来让世界大吃一惊。“一旦完成，我们举行了一次新闻发布会，向媒体介绍安卓系统。我们还在日本第一网络日本电视台播出了由 MATSUKO-ROID 主演的世界第一个安卓娱乐电视节目。这有助于创造无与伦比的娱乐内容，包括名人和他自己的安卓之间的对话。这个电视节目收视率非常高。1300万人观看了创新内容，SNSs 充满了激动人心的帖子。MATSUKO-ROID 也被媒体报道，产生了超过 2亿日元的媒体价值。在最近的公众形象、可爱度排名中，松子排名第一。这个电视节目被授予一个普通的电视节目。松子也收到了更多的电视广告报价。此外，松子通过帮助提高对安卓技术的认可，证明了她有多大的社会影响力。Matsuko Deluxe 的知名度和知名度从未如此之高。 实施 MATSUKO-ROID 完成后，我们举行了一次新闻发布会，向媒体介绍安卓。然后我们在日本第一网络日本电视台播出了由 MATSUKO-ROID 主演的世界第一个安卓娱乐电视节目。 结果 这有助于创造无与伦比的娱乐内容，包括名人和他自己的安卓之间的对话。这个电视节目收视率非常高。1000万人观看了创新内容，SNSs 充满了激动人心的帖子。有 100,000 条推文。MATSUKO-ROID 也被媒体报道，产生了超过 2亿日元的媒体价值。这个电视节目被授予一个普通的电视节目。松子也收到了更多的电视广告报价。此外，松子通过帮助提高对安卓技术的认可，证明了他有多大的社会影响力。Matsuko Deluxe 的知名度和知名度从未如此之高。 相关性 使用最先进的技术，我们创建了一个看起来完全像名人的安卓系统，以帮助进一步提高名人的受欢迎程度。然后，我们制作了世界上第一个由安卓主持的电视节目。我们创建的品牌内容真正帮助扩大了名人的受欢迎程度。

        Matsuko-roid

        案例简介：Campaign Description In Japan, television is greatly influential. Having said that, the WEB is the channel of choice when it comes to branded entertainment. We rarely see branded entertainment on TV, despite the fact that it still remains the most influential media. This is because TV is subject to strict regulations such as Japan's Broadcast Law. Effectiveness Matsuko Deluxe is a famous Japanese celebrity known for his unique appearance, humor, and quick wit. He has rapidly gained popularity over the last few years. But we were approached by his management team to come up with a unique promotion that would further build on his rising popularity and also create new business opportunities. Matsuko has a very commanding presence. But what would happen if there were 2 of them? So we proposed surprising the world by making an android of Matsuko Deluxe “MATSUKO-ROID.” Once it was complete, we held a press conference to introduce the android to the media. And we also broadcasted the world first android entertaining TV show starring MATSUKO-ROID on Japan's No.1 network, Nippon TV. This helped create unparalleled entertainment content featuring a dialogue between a celebrity and his own android. This TV program recorded remarkably high viewer ratings. 13 million people watched the innovative content and SNSs were filled with excited posts. MATSUKO-ROID was also featured by the media and generated over 200 million yen in media value. And in the recent public image, likeability rankings, Matsuko was ranked No.1. This TV program was awarded a regular TV slot. And Matsuko has also received more TV commercial offers. Moreover, Matsuko proved how much social influence she has by helping to raise recognition for android technology. Matsuko Deluxe's popularity and presence has never been higher. Implementation Once MATSUKO-ROID was complete, we held a press conference to introduce the android to the media. Then we broadcasted the world first android entertaining TV show starring MATSUKO-ROID on Japan's No.1 network, Nippon TV. Outcome This helped create unparalleled entertainment content featuring a dialogue between a celebrity and his own android. This TV program recorded remarkably high viewer ratings. 10 million people watched the innovative content and SNSs were filled with excited posts. There were 100,000 tweets. MATSUKO-ROID was also featured by the media and generated over 200 million yen in media value. And this TV program was awarded a regular TV slot. And Matsuko has also received more TV commercial offers. Moreover, Matsuko proved how much social influence he has by helping to raise recognition for android technology. Matsuko Deluxe's popularity and presence has never been higher. Relevancy Using state-of-the-art technology, we created an android that looked exactly like a celebrity to help further increase the celebrity’s popularity. We then produced the world’s first TV program to be hosted by an android. The branded content we created truly helped magnify the celebrity’s popularity.

        Matsuko-roid

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