To mark the Indian Air Force’s 84th anniversary, GREY group India has created a campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force.The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ by explaining that it's not a 9-to-5 and that the job requires those with wunderlust.The campaign kicked off with television commercials but it also comprises of 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. CreditsCreative Team: Sandipan Bhattacharyya, Louella Rebello, Adarsha Deshbhratar, Varun Goswami, Gautam Bhasin, Piyush Jain, Sahil Mehta, Harshvardhan Sharma, Gurudev SinghAccount Management: Samir Datar, Pulak Bhattacharya, Vishal Pant, Ameya Desai, Sunny JainGREY Works (Films): Samir Chadha, Sharad ShindeProduction House: Asylum FilmsDirector: Razneesh GhaiCinematographer: Mitesh MirchandaniExecutive Producer: Bhavna SinghDirector's Assistant: Aiman AliAssociate Producer: Vidya Muraleedharan