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昏暗的爸爸 “佩德罗”
案例简介：ScriptInEnglish (音乐贯穿始终) V/O: 有些厨师可以把任何东西变成烹饪杰作。他们是铁板烧的巨人，便当的大奶酪…… 然后是佩德罗。佩德罗实践 omakase 的艺术。他的客人不知道他在做什么。当他把配料折叠成天妇罗面糊时，人们可以把它比作折纸。在这一点上，它尝起来像纸一样。佩德罗喜欢在厨房里把东西混在一起。他的寿喜实际上是照烧，他的照烧实际上是鳄梨酱。有一次，食谱要求按摩牛肉。他和指压一起去了。他的鲑鱼牛排上的肉如此罕见，以至于佩德罗只能每 7 年复制一次。确实可以说，佩德罗的烹饪让人想起了没有字幕的黑泽明杰作 -- 没人理解。我们可能救不了佩德罗但是我们可以用 Maggi Magic Sarap 多功能调味料来拯救他的晚餐客人。用新鲜的洋葱、大蒜、美味的鸡肉和香料制成，几乎可以翻动任何一道菜，嗯，防佩德罗。 简要解释 在菲律宾，在家做饭仍然被普遍视为母亲的工作，这是有充分理由的。爸爸经常被抛在一边，把所有的烹饪荣耀留给妈妈，尽管他们尽了最大努力。我们想向满怀希望的爸爸保证，有了 Maggi Magic Sarap，一体式调味料，他们也不会出错。我们发起了一场幽默的广播活动，展示了不同的父亲在厨房遇到的各种麻烦。尽管他们的个人怪癖和不寻常的天赋，在 Maggi 的一点帮助下，他们的菜肴也可以获胜。
昏暗的爸爸 “佩德罗”
案例简介：ScriptInEnglish (MUSIC all throughout)V/O:There are chefs who can turn anything into a culinary masterpiece.They are the Titans of Teppanyaki, the Big-Cheese of the Bento…the Highlanders of Hibachi.And then, there’s Pedro.Pedro practices the art of omakase. Where his guest doesn’t know what he’s making. And that makes two of them.When he folds ingredients into his tempura batter, one can liken it to origami. In that, it tastes like paper.Pedro likes mixing things up in the kitchen. His sukiyaki is actually teriyaki, and his teriyaki is actually, guacamole.Once, the recipe called for massaging the beef. He went with shiatsu.The sear on his salmon steak is so rare, that Pedro can only replicate it once, every 7 years.Truly it can be said that Pedro’s cooking is reminiscent of an Akira Kurosawa masterpiece without subtitles – no one gets it.We might not be able to save Pedro, but we can save his dinner guests with Maggi Magic Sarap all-in-one seasoning. Made with fresh onions, garlic, flavorful chicken and spices, turning almost any dish, well, Pedro-proof. BriefExplanation In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong. We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.
Dim Dads "Pedro"
案例简介：ScriptInEnglish (音乐贯穿始终) V/O: 有些厨师可以把任何东西变成烹饪杰作。他们是铁板烧的巨人，便当的大奶酪…… 然后是佩德罗。佩德罗实践 omakase 的艺术。他的客人不知道他在做什么。当他把配料折叠成天妇罗面糊时，人们可以把它比作折纸。在这一点上，它尝起来像纸一样。佩德罗喜欢在厨房里把东西混在一起。他的寿喜实际上是照烧，他的照烧实际上是鳄梨酱。有一次，食谱要求按摩牛肉。他和指压一起去了。他的鲑鱼牛排上的肉如此罕见，以至于佩德罗只能每 7 年复制一次。确实可以说，佩德罗的烹饪让人想起了没有字幕的黑泽明杰作 -- 没人理解。我们可能救不了佩德罗但是我们可以用 Maggi Magic Sarap 多功能调味料来拯救他的晚餐客人。用新鲜的洋葱、大蒜、美味的鸡肉和香料制成，几乎可以翻动任何一道菜，嗯，防佩德罗。 简要解释 在菲律宾，在家做饭仍然被普遍视为母亲的工作，这是有充分理由的。爸爸经常被抛在一边，把所有的烹饪荣耀留给妈妈，尽管他们尽了最大努力。我们想向满怀希望的爸爸保证，有了 Maggi Magic Sarap，一体式调味料，他们也不会出错。我们发起了一场幽默的广播活动，展示了不同的父亲在厨房遇到的各种麻烦。尽管他们的个人怪癖和不寻常的天赋，在 Maggi 的一点帮助下，他们的菜肴也可以获胜。
Dim Dads "Pedro"
案例简介：ScriptInEnglish (MUSIC all throughout)V/O:There are chefs who can turn anything into a culinary masterpiece.They are the Titans of Teppanyaki, the Big-Cheese of the Bento…the Highlanders of Hibachi.And then, there’s Pedro.Pedro practices the art of omakase. Where his guest doesn’t know what he’s making. And that makes two of them.When he folds ingredients into his tempura batter, one can liken it to origami. In that, it tastes like paper.Pedro likes mixing things up in the kitchen. His sukiyaki is actually teriyaki, and his teriyaki is actually, guacamole.Once, the recipe called for massaging the beef. He went with shiatsu.The sear on his salmon steak is so rare, that Pedro can only replicate it once, every 7 years.Truly it can be said that Pedro’s cooking is reminiscent of an Akira Kurosawa masterpiece without subtitles – no one gets it.We might not be able to save Pedro, but we can save his dinner guests with Maggi Magic Sarap all-in-one seasoning. Made with fresh onions, garlic, flavorful chicken and spices, turning almost any dish, well, Pedro-proof. BriefExplanation In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong. We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.
昏暗的爸爸 “佩德罗”
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Dim Dads "Pedro"
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