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鼻孔裂谷
案例简介：战略 我们的目标是面向更广泛的观众，而不仅仅是南方公园的粉丝。这意味着目标是各种游戏玩家、视频游戏粉丝和极客，他们在游戏发布前参加游戏大会测试所有新游戏。因此，很明显，在游戏发布之前，nospulus Rift 必须在育碧展台上提供所有游戏大会。Nospulus Rift 首次在 Gamescom 进行测试。为了让人们知道这个活动，我们在 Gamescom 开幕前几天推出了一个 nospulus 的广告。这个广告在几个小时内迅速传播开来。因此，很多人来测试鼻子，并在社交媒体上谈论它。在这第一次成功之后，nospulus Rift 从一个惯例走到另一个惯例总是取得巨大成功。 概要 在第一款南方公园视频游戏获得成功后，育碧准备推出第二款名为《破碎但整体》的作品，玩家所体现的英雄拥有放屁的超能力。事实上，他可以及时旅行，飞行，甚至通过放屁来破坏东西。但是一个低 Fi 的 2D 视频游戏如何凭借其惊人的电影处理能力脱颖而出,虚拟现实体验和新技术？我们的答案必须非常真实，因为南方公园的粉丝们对任何看起来太像明显营销的东西都毫不留情。 结果 Nospulus Rift 战役取得了巨大成功。事实上，超过 30,000 人在全球范围内测试了该设备。但是听说过鼻孔的人数要高得多。以下是关键数字:-近 600 万人已经看到了广告-在广告发布后不到一周, 近 500,000 人访问了 nosulusrift.com -- 公关媒体的报道令人惊讶: 总共有来自 59 个国家的 693 篇文章谈论了这场运动。其中，60 个主要媒体品牌编辑: BBC 、 TF1 、 Mashable 、 Vice 、 IGN 、 The Independent 、 Die Zeit 、 …-几个 YouTube 名人，如 PewDiePie，用鼻子发布了一段视频。汇集在一起，这些视频被超过 10m 人看到 -- 已经有 17k 条推文，潜在达到 117,12m 人，预售比目标高出 15%! 执行 第一步是创建概念验证，以确保我们的技术有效。之后，我们建造了 nospulus Rift，作为一种可以出售的产品: 所有使用的材料 (塑料、铝和有机玻璃) 都遵循欧盟法规和行业标准。迄今为止，世界上有 25 个鼻子在不到两个月的时间内建成。所有的面具都是法国制造的。这些设备可在世界各地的几次游戏大会上进行测试。这一切都始于去年8月的 Gamescom，这是欧洲最大的会议 (350,000 游客)。之后，鼻子在西雅图参加 PAX West fair (大约)70,000 游客)，在伯明翰为 EGX (约。75,000 游客) 和巴黎的 PGW (大约。300,000 游客)。在过去的 8 个月里，nospulus 总共去了世界各地的 23 个不同的游戏交易会。 活动描述 我们的解决方案: 创造我们自己的技术。介绍 “nospulus Rift”，第一个虚拟屁模拟器。在游戏大会期间，新的南方公园视频游戏只提供世界首映式，它是如何工作的？每次你按下控制器上的屁按钮，你就可以闻到它的味道，真正体验游戏。为了开发 nospulus Rift，我们与一个由硬件和软件工程师、设计师和香水专家组成的团队合作。通过在游戏的声音效果中插入一个听不见的声波 (只有面具可以检测到)，鼻子知道什么时候触发气味。从设计的角度来看，我们主要关注的是创造一个符合人体工程学和舒适的产品，让玩家沉浸在游戏中。关于气味，经过 25 次尝试，我们能够创造出 “通用屁” 气味。最后，我们已经达成了 Oculus 关于命名的协议。
鼻孔裂谷
案例简介：Strategy Our objective was to target a broader audience than just the South Park fans. This meant targeting all kinds of gamers, video games fans and geeks who go to gaming conventions to test all the new games before their release. Therefore, it was obvious that the Nosulus Rift had to be available on the Ubisoft booth at all the gaming conventions prior to the game’s launch. The Nosulus Rift was first available for testing at Gamescom. In order to let people know about this event, we’ve launched a commercial of the Nosulus a few days before the opening of Gamescom. This ad went viral in a few hours and the #Nosulus spread quickly. Therfore, loads of people came to test the Nosulus and talked about it on social media. After this first success, the Nosulus Rift travelled from one convention to another always meeting great success. Synopsis After the success of the first South Park video game, Ubisoft was ready to launch its second opus entitled The Fractured but Whole, in which the hero the player embodies has a fart super power. Indeed, he can travel in time, fly or even break stuff by farting.But how can a Low Fi 2D video game stand out against big franchises with their amazing cinematics, VR experiences and new technologies?Our answer had to be very true to the spirit of the TV show for the South Park fans are merciless with anything that looks too much like obvious marketing. Outcome The Nosulus Rift campaign was a massive success. Indeed, over 30,000 people have tested the device worldwide. But the number of people who have heard about the Nosulus is much higher. Here are the key figures:- Almost 6M people have seen the commercial- Less than a week after the launch of the commercial, almost 500,000 people had visited nosulusrift.com- The PR media coverage was amazing: in total, 693 articles coming from 59 countries talked about the campaign. Among them, 60 were edited on major media brands: BBC, TF1, Mashable, Vice, IGN, The Independent, Die Zeit, …- Several YouTube celebrities such as PewDiePie posted a video using the Nosulus. Brought together, these videos were seen by over 10M people- There has been 17k tweets with a potential reach of 117,12M peopleMoreover, pre-sales have outperformed the objectives by 15%! Execution The first step was the creation of a proof of concept to make sure our technology worked. Afterwards, we’ve built the Nosulus Rift as a product that could be sold: all materials used (plastic, aluminium and plexiglas) follow EU regulations and industry standards. To date, there are 25 Nosulus around the world that were built in less than two months. All the masks were made in France. These devices were available for testing during several gaming conventions around the world. It all started last August during Gamescom which is the biggest convention in Europe (350,000 visitors). After, the Nosulus was in Seattle for the PAX West fair (approx. 70,000 visitors), in Birmingham for EGX (approx. 75,000 visitors) and in Paris for the PGW (approx. 300,000 visitors). In total, over the past 8 months, the Nosulus went to 23 different gaming fairs around the world. CampaignDescription Our solution: create our own technology. Introducing « Nosulus Rift », the very first virtual fart simulator. A world premiere only available with the new South Park video game during gaming conventions How does it work? Each time you push the fart button on your controller, you can smell it and truly experience the game.To develop the Nosulus Rift, we’ve collaborated with a team composed of hardware and software engineers, designers and perfume specialists. By inserting an inaudible soundwave (that only the mask can detect) in the sound FX of the game, the Nosulus knows when to trigger the smell. From a design perspective, our main concern was to create an ergonomic and comfortable product to immerse the players in the game. Regarding the smell, we were able, after 25 attempts, to create the “universal fart” smell. Finally, we’ve had the agreement of Oculus regarding the naming.
Nosulus Rift
案例简介：战略 我们的目标是面向更广泛的观众，而不仅仅是南方公园的粉丝。这意味着目标是各种游戏玩家、视频游戏粉丝和极客，他们在游戏发布前参加游戏大会测试所有新游戏。因此，很明显，在游戏发布之前，nospulus Rift 必须在育碧展台上提供所有游戏大会。Nospulus Rift 首次在 Gamescom 进行测试。为了让人们知道这个活动，我们在 Gamescom 开幕前几天推出了一个 nospulus 的广告。这个广告在几个小时内迅速传播开来。因此，很多人来测试鼻子，并在社交媒体上谈论它。在这第一次成功之后，nospulus Rift 从一个惯例走到另一个惯例总是取得巨大成功。 概要 在第一款南方公园视频游戏获得成功后，育碧准备推出第二款名为《破碎但整体》的作品，玩家所体现的英雄拥有放屁的超能力。事实上，他可以及时旅行，飞行，甚至通过放屁来破坏东西。但是一个低 Fi 的 2D 视频游戏如何凭借其惊人的电影处理能力脱颖而出,虚拟现实体验和新技术？我们的答案必须非常真实，因为南方公园的粉丝们对任何看起来太像明显营销的东西都毫不留情。 结果 Nospulus Rift 战役取得了巨大成功。事实上，超过 30,000 人在全球范围内测试了该设备。但是听说过鼻孔的人数要高得多。以下是关键数字:-近 600 万人已经看到了广告-在广告发布后不到一周, 近 500,000 人访问了 nosulusrift.com -- 公关媒体的报道令人惊讶: 总共有来自 59 个国家的 693 篇文章谈论了这场运动。其中，60 个主要媒体品牌编辑: BBC 、 TF1 、 Mashable 、 Vice 、 IGN 、 The Independent 、 Die Zeit 、 …-几个 YouTube 名人，如 PewDiePie，用鼻子发布了一段视频。汇集在一起，这些视频被超过 10m 人看到 -- 已经有 17k 条推文，潜在达到 117,12m 人，预售比目标高出 15%! 执行 第一步是创建概念验证，以确保我们的技术有效。之后，我们建造了 nospulus Rift，作为一种可以出售的产品: 所有使用的材料 (塑料、铝和有机玻璃) 都遵循欧盟法规和行业标准。迄今为止，世界上有 25 个鼻子在不到两个月的时间内建成。所有的面具都是法国制造的。这些设备可在世界各地的几次游戏大会上进行测试。这一切都始于去年8月的 Gamescom，这是欧洲最大的会议 (350,000 游客)。之后，鼻子在西雅图参加 PAX West fair (大约)70,000 游客)，在伯明翰为 EGX (约。75,000 游客) 和巴黎的 PGW (大约。300,000 游客)。在过去的 8 个月里，nospulus 总共去了世界各地的 23 个不同的游戏交易会。 活动描述 我们的解决方案: 创造我们自己的技术。介绍 “nospulus Rift”，第一个虚拟屁模拟器。在游戏大会期间，新的南方公园视频游戏只提供世界首映式，它是如何工作的？每次你按下控制器上的屁按钮，你就可以闻到它的味道，真正体验游戏。为了开发 nospulus Rift，我们与一个由硬件和软件工程师、设计师和香水专家组成的团队合作。通过在游戏的声音效果中插入一个听不见的声波 (只有面具可以检测到)，鼻子知道什么时候触发气味。从设计的角度来看，我们主要关注的是创造一个符合人体工程学和舒适的产品，让玩家沉浸在游戏中。关于气味，经过 25 次尝试，我们能够创造出 “通用屁” 气味。最后，我们已经达成了 Oculus 关于命名的协议。
Nosulus Rift
案例简介：Strategy Our objective was to target a broader audience than just the South Park fans. This meant targeting all kinds of gamers, video games fans and geeks who go to gaming conventions to test all the new games before their release. Therefore, it was obvious that the Nosulus Rift had to be available on the Ubisoft booth at all the gaming conventions prior to the game’s launch. The Nosulus Rift was first available for testing at Gamescom. In order to let people know about this event, we’ve launched a commercial of the Nosulus a few days before the opening of Gamescom. This ad went viral in a few hours and the #Nosulus spread quickly. Therfore, loads of people came to test the Nosulus and talked about it on social media. After this first success, the Nosulus Rift travelled from one convention to another always meeting great success. Synopsis After the success of the first South Park video game, Ubisoft was ready to launch its second opus entitled The Fractured but Whole, in which the hero the player embodies has a fart super power. Indeed, he can travel in time, fly or even break stuff by farting.But how can a Low Fi 2D video game stand out against big franchises with their amazing cinematics, VR experiences and new technologies?Our answer had to be very true to the spirit of the TV show for the South Park fans are merciless with anything that looks too much like obvious marketing. Outcome The Nosulus Rift campaign was a massive success. Indeed, over 30,000 people have tested the device worldwide. But the number of people who have heard about the Nosulus is much higher. Here are the key figures:- Almost 6M people have seen the commercial- Less than a week after the launch of the commercial, almost 500,000 people had visited nosulusrift.com- The PR media coverage was amazing: in total, 693 articles coming from 59 countries talked about the campaign. Among them, 60 were edited on major media brands: BBC, TF1, Mashable, Vice, IGN, The Independent, Die Zeit, …- Several YouTube celebrities such as PewDiePie posted a video using the Nosulus. Brought together, these videos were seen by over 10M people- There has been 17k tweets with a potential reach of 117,12M peopleMoreover, pre-sales have outperformed the objectives by 15%! Execution The first step was the creation of a proof of concept to make sure our technology worked. Afterwards, we’ve built the Nosulus Rift as a product that could be sold: all materials used (plastic, aluminium and plexiglas) follow EU regulations and industry standards. To date, there are 25 Nosulus around the world that were built in less than two months. All the masks were made in France. These devices were available for testing during several gaming conventions around the world. It all started last August during Gamescom which is the biggest convention in Europe (350,000 visitors). After, the Nosulus was in Seattle for the PAX West fair (approx. 70,000 visitors), in Birmingham for EGX (approx. 75,000 visitors) and in Paris for the PGW (approx. 300,000 visitors). In total, over the past 8 months, the Nosulus went to 23 different gaming fairs around the world. CampaignDescription Our solution: create our own technology. Introducing « Nosulus Rift », the very first virtual fart simulator. A world premiere only available with the new South Park video game during gaming conventions How does it work? Each time you push the fart button on your controller, you can smell it and truly experience the game.To develop the Nosulus Rift, we’ve collaborated with a team composed of hardware and software engineers, designers and perfume specialists. By inserting an inaudible soundwave (that only the mask can detect) in the sound FX of the game, the Nosulus knows when to trigger the smell. From a design perspective, our main concern was to create an ergonomic and comfortable product to immerse the players in the game. Regarding the smell, we were able, after 25 attempts, to create the “universal fart” smell. Finally, we’ve had the agreement of Oculus regarding the naming.
鼻孔裂谷
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Nosulus Rift
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