NOSULUS RIFT 获奖信息：戛纳狮 - 直效类 - B07组银奖 闻得到的VR,育碧软件再出新招。发明了虚拟嗅觉感应器，全世界有3万人体验过Nosulus Rift，但是听说过Nosulus Rift的人更多。臭屁的味道原来可以如此真实！ Nosulus RiftUBISOFT | BUZZMAN | 2017 Direct - B07 Use of Technology Execution The first step was the creation of a proof of concept to make sure our technology worked. Afterwards, we’ve built the Nosulus Rift as a product that could be sold: all materials used (plastic, aluminium and plexiglas) follow EU regulations and industry standards. To date, there are 25 Nosulus around the world that were built in less than two months. All the masks were made in France. These devices were available for testing during several gaming conventions around the world. It all started last August during Gamescom which is the biggest convention in Europe (350,000 visitors). After, the Nosulus was in Seattle for the PAX West fair (approx. 70,000 visitors), in Birmingham for EGX (approx. 75,000 visitors) and in Paris for the PGW (approx. 300,000 visitors). In total, over the past 8 months, the Nosulus went to 23 different gaming fairs around the world. Strategy Our objective was to target a broader audience than just the South Park fans. This meant targeting all kinds of gamers, video games fans and geeks who go to gaming conventions to test all the new games before their release. Therefore, it was obvious that the Nosulus Rift had to be available on the Ubisoft booth at all the gaming conventions prior to the game’s launch. The Nosulus Rift was first available for testing at Gamescom. In order to let people know about this event, we’ve launched a commercial of the Nosulus a few days before the opening of Gamescom. This ad went viral in a few hours and the #Nosulus spread quickly. Therfore, loads of people came to test the Nosulus and talked about it on social media. After this first success, the Nosulus Rift travelled from one convention to another always meeting great success. Outcome Th