Afterlife, 2|图文|广告营销案例【ADGuider广告指南】

来世，2

案例简介：简短描述: 斯里兰卡国家英语日报《锡兰》今天作为我们进一步鼓励和强调回收重要性的倡议的一部分，最近推出了我们的 “来世” 广告系列。在那里，我们创造性地让我们的读者了解一个有趣的事实。我们把他们的注意力集中在如何，尽管人们倾向于频繁回收，但我们的天性是大量回收，忘记了小纸片。这是一个我们认为需要改变的全球习惯。所以，我们今天在锡兰的使命是让斯里兰卡走上回收每一张纸的道路，不管大小。因此，我们去寻找人们很少想到要回收的最微小的纸张 -- 乍得。Chads 是纸张被打孔后留下的小圆纸。这是一个完美的发现，传达了我们强烈的信念，即 “即使是一小块也有来世”。在这方面，我们制作了 3 个广告，描绘了 3 个不同的由 Chads 组成的魔鬼面具。这是一个恰当的提醒 -- 即使是最微小的回收的纸，也大大有助于拯救地球 -- 我们的魔鬼面具证明了这一点，在斯里兰卡的艺术和文化中, 代表来世。此外，我们承担了在全国发行的所有报纸上打孔广告的每一页的任务，并将大量剩余的纸张送去回收, 进一步推动了我们的信念，即不应该让任何一张纸不被回收，并重新开始我们应对污染的斗争。

来世，2

案例简介：Short description: Sri Lanka’s national English daily Ceylon Today as part of our initiative to further encourage and highlight the importance of recycling, recently launched our series of ‘Afterlife’ ads. There, we creatively engaged our readers with an interesting fact. We focused their attention on how, even though, people are prone to recycling frequently, it’s in our nature to recycle in large quantities, forgetting the tiny pieces of paper. It is a global habit that we felt needed to change. So, we at Ceylon Today made it our mission to put Sri Lanka on a path to recycling every piece of paper, regardless of size. Hence, we went in search of the tiniest pieces of paper that people would seldom ever think to recycle – The Chad. Chads are the tiny round pieces of paper left behind after papers are punched. It was the perfect find to convey our strong belief that “even a tiny piece has an afterlife”. In this regard, we produced 3 ads depicting 3 different devil masks made up of Chads. It was a pertinent reminder - that even the tiniest piece of paper recycled, goes a long way in saving the planet - demonstrated by our devil masks, which in Sri Lankan arts and culture, represent the afterlife. Furthermore, we undertook the task of punching each and every page our ad appeared on, in all of our newspapers in national circulation and sent the massive cache of leftover paper to be recycled, further driving our belief that no piece of paper should be left un-recycled and renewing our fight to tackle pollution.

Afterlife, 2

案例简介：简短描述: 斯里兰卡国家英语日报《锡兰》今天作为我们进一步鼓励和强调回收重要性的倡议的一部分，最近推出了我们的 “来世” 广告系列。在那里，我们创造性地让我们的读者了解一个有趣的事实。我们把他们的注意力集中在如何，尽管人们倾向于频繁回收，但我们的天性是大量回收，忘记了小纸片。这是一个我们认为需要改变的全球习惯。所以，我们今天在锡兰的使命是让斯里兰卡走上回收每一张纸的道路，不管大小。因此，我们去寻找人们很少想到要回收的最微小的纸张 -- 乍得。Chads 是纸张被打孔后留下的小圆纸。这是一个完美的发现，传达了我们强烈的信念，即 “即使是一小块也有来世”。在这方面，我们制作了 3 个广告，描绘了 3 个不同的由 Chads 组成的魔鬼面具。这是一个恰当的提醒 -- 即使是最微小的回收的纸，也大大有助于拯救地球 -- 我们的魔鬼面具证明了这一点，在斯里兰卡的艺术和文化中, 代表来世。此外，我们承担了在全国发行的所有报纸上打孔广告的每一页的任务，并将大量剩余的纸张送去回收, 进一步推动了我们的信念，即不应该让任何一张纸不被回收，并重新开始我们应对污染的斗争。

Afterlife, 2

案例简介：Short description: Sri Lanka’s national English daily Ceylon Today as part of our initiative to further encourage and highlight the importance of recycling, recently launched our series of ‘Afterlife’ ads. There, we creatively engaged our readers with an interesting fact. We focused their attention on how, even though, people are prone to recycling frequently, it’s in our nature to recycle in large quantities, forgetting the tiny pieces of paper. It is a global habit that we felt needed to change. So, we at Ceylon Today made it our mission to put Sri Lanka on a path to recycling every piece of paper, regardless of size. Hence, we went in search of the tiniest pieces of paper that people would seldom ever think to recycle – The Chad. Chads are the tiny round pieces of paper left behind after papers are punched. It was the perfect find to convey our strong belief that “even a tiny piece has an afterlife”. In this regard, we produced 3 ads depicting 3 different devil masks made up of Chads. It was a pertinent reminder - that even the tiniest piece of paper recycled, goes a long way in saving the planet - demonstrated by our devil masks, which in Sri Lankan arts and culture, represent the afterlife. Furthermore, we undertook the task of punching each and every page our ad appeared on, in all of our newspapers in national circulation and sent the massive cache of leftover paper to be recycled, further driving our belief that no piece of paper should be left un-recycled and renewing our fight to tackle pollution.

来世，2

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Afterlife, 2

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来世，2

来世，2

Afterlife, 2

Afterlife, 2

来世，2

Afterlife, 2

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