According to a study from Deloitte, women are making 80% of household healthcare decisions. As healthcare companies work to make care more equitable, many have been slow to increase focus on women’s health. In response, Hackensack Meridian Health (HMH) has launched a new campaign in partnership with its creative agency of record, Doner, entitled “Ready for Every Body.” To show there’s no women’s health without care for each woman, the campaign introduces a new way to engage with women about their health. The print and OOH campaign acknowledges the broad spectrum of women HMH cares for, demonstrating how it creates a safe place for each and every one of them to feel seen and heard. Using real patients, the images give a raw, unfiltered look into the vast differences and unique needs from woman to woman. HMH supports women through emotional and physical challenges alike, from anxiety and postpartum depression to periods and aging. “Ready for Every Body” highlights that full spectrum and underscores HMH’s commitment to personalized care. The campaign is live today, May 7, across print, OOH, social, and digital banners. Bi-monthly long-form videos featuring HMH patients discussing an underaddressed topic in women’s health will launch in the coming months.