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Fem货币
案例简介：背景 德国未调整的性别薪酬差距为21% *。意味着女性的收入比男性低21%。因此，我们的使命是明确的: 为妇女创造一个公平的世界，这与一个真正的小预算 * (来源: 联邦统计局，2017)。 描述创意 (40% 的选票) 随着第一个女性系列的推出，时尚品牌佩斯利希望在更大的范围内为女性开启一个新时代。使用FEM-一种仅适用于女性的新货币，比任何现有货币都多21%。因此，参观佩斯利商店的女性可以将他们的钱兑换成FEM，并为此获得21% 以上。佩斯利和所有合作商店内。 描述执行情况 (40% 的选票) 像任何货币一样，FEM有自己专门设计的纸币。他们每个人都强调了一个历史性的女性人物，她帮助塑造了我们的社会，并为今天的所有妇女铺平了道路。为了避免误用，FEM笔记还有几个安全功能: 如水痕，特殊印记和以我们历史英雄的生日日期开始的个人序列号。 列出结果 (20% 的选票) 多亏了佩斯利，佩斯利商店或所有参与商店实际上没有性别薪酬差距。到目前为止，全球超过15家商店都要求FEM。佩斯利女装系列在两周内售罄。与前一年相比，该活动的商店访问量增加了233%，销售额增加了285%。
Fem货币
案例简介：Background The unadjusted Gender Pay Gap in Germany is 21%*. Meaning that women earn 21% less than men. So our mission was clear: creating a fair world for women and this with a real small budget* (Source: Federal office of statistics, 2017). Describe the creative idea (40% of vote) With the launch of its first women's collection, fashion brand PAISLEY wants to start a new era for women on a much bigger scale. With FEM - a new currency for women only, worth 21% more than any existing currency. So women who visit the PAISLEY store can exchange their money into FEM and get 21% more for it. Within PAISLEY and all partner shops. Describe the execution (40% of vote) Like any currency, FEM has its own, specially designed notes. Each one of them highlights a historic female figure who helped shape our society and pave the way for all women today. To avoid misuse the FEM notes have also several security features: like water marks, special imprints and individual serial numbers that start with the birthday dates of our historic heroes. List the results (20% of vote) Thanks to PAISLEY there is no actually Gender Pay Gap in the PAISLEY Store or all participating ones. FEM is requested by more than 15 stores worldwide by now. The PAISLEY women’s collection was sold out within 2 weeks. And the campaign achieved an increase of 233% in store visitation and 285% in sales compared to the previous year.
Fem Currency
案例简介：背景 德国未调整的性别薪酬差距为21% *。意味着女性的收入比男性低21%。因此，我们的使命是明确的: 为妇女创造一个公平的世界，这与一个真正的小预算 * (来源: 联邦统计局，2017)。 描述创意 (40% 的选票) 随着第一个女性系列的推出，时尚品牌佩斯利希望在更大的范围内为女性开启一个新时代。使用FEM-一种仅适用于女性的新货币，比任何现有货币都多21%。因此，参观佩斯利商店的女性可以将他们的钱兑换成FEM，并为此获得21% 以上。佩斯利和所有合作商店内。 描述执行情况 (40% 的选票) 像任何货币一样，FEM有自己专门设计的纸币。他们每个人都强调了一个历史性的女性人物，她帮助塑造了我们的社会，并为今天的所有妇女铺平了道路。为了避免误用，FEM笔记还有几个安全功能: 如水痕，特殊印记和以我们历史英雄的生日日期开始的个人序列号。 列出结果 (20% 的选票) 多亏了佩斯利，佩斯利商店或所有参与商店实际上没有性别薪酬差距。到目前为止，全球超过15家商店都要求FEM。佩斯利女装系列在两周内售罄。与前一年相比，该活动的商店访问量增加了233%，销售额增加了285%。
Fem Currency
案例简介：Background The unadjusted Gender Pay Gap in Germany is 21%*. Meaning that women earn 21% less than men. So our mission was clear: creating a fair world for women and this with a real small budget* (Source: Federal office of statistics, 2017). Describe the creative idea (40% of vote) With the launch of its first women's collection, fashion brand PAISLEY wants to start a new era for women on a much bigger scale. With FEM - a new currency for women only, worth 21% more than any existing currency. So women who visit the PAISLEY store can exchange their money into FEM and get 21% more for it. Within PAISLEY and all partner shops. Describe the execution (40% of vote) Like any currency, FEM has its own, specially designed notes. Each one of them highlights a historic female figure who helped shape our society and pave the way for all women today. To avoid misuse the FEM notes have also several security features: like water marks, special imprints and individual serial numbers that start with the birthday dates of our historic heroes. List the results (20% of vote) Thanks to PAISLEY there is no actually Gender Pay Gap in the PAISLEY Store or all participating ones. FEM is requested by more than 15 stores worldwide by now. The PAISLEY women’s collection was sold out within 2 weeks. And the campaign achieved an increase of 233% in store visitation and 285% in sales compared to the previous year.
Fem货币
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Fem Currency
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基本信息
- 广告战役： #Paisley-设计与品牌-4a02#
- 广告品牌： Paisley
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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