Papa John's and Cygnus have created a Christmas campaign which supports the brand partnership with Crisis, a charity on a mission to eradicate homelessness and support those in need during the festive period and beyond. Christmas should be a joyous time shared with family and friends however this isn’t the case for everyone so this campaign centres around bringing people together at a very special time of year.The integrated campaign spans across TV, digital channels, social media, in-store activity including a limited edition pizza box design, on-line merchandise store and more. Every touchpoint becomes an opportunity to raise considerable awareness for the charity, including their logo being seen by millions of viewers on TV and online. There are also many ways to donate, with 50p going to the charity with every festive meal deal purchase and every last penny of the profits from the merchandise store going to Crisis.We follow Yanni the yeti, Penny the penguin and Stanthe snowman as they come together and realise that ‘Christmas is better shared’.CreditsPapa John’s UK Marketing Director: Giles CoddCreative Agency: Cygnus LtdCreative Director: Jamie RaynerCygnus Account Lead: Laura Mills