Visual Dictionary|短视频|广告营销案例【ADGuider广告指南】

视觉词典

案例简介：执行英国文化委员会不需要再进行一次广告宣传。它需要一个有用的想法。通过重新利用一项主要为移动商务开发的技术，创建了视觉词典应用程序来帮助学生和潜在学生提高词汇量。只需拍摄任何对象的照片，该应用程序就会使用视觉搜索技术来告诉你它是什么。该应用程序识别近 4000万张图像，即时与剑桥词典同步，为用户提供各自的含义和发音。抓拍一张照片，并立即提高你的词汇量。就这么简单。结果在英国文化协会目前一批学生的初始测试阶段，结果非常令人鼓舞。在短短两周内，在视觉词典应用程序上总共搜索了 303,753 个单词。这平均给一个学生教授大约 250 个新的英语单词 -- 仅仅通过课堂学习是一个很高的要求。随着每个学生现在都配备了这种创新的实时移动工具，视觉词典帮助克服了语言最大的障碍之一，这在很大程度上要归功于识别现有的学生行为，利用数据和实时体验的移动性。策略词汇在学习英语中至关重要，但也是需要克服的最大障碍之一，尤其是对于初学者。英国文化协会通过课堂上的观察意识到，课堂教学只能起到很大的帮助。为了进一步发展他们的词汇和对单词的兴趣，需要大量的课外学习。另一方面，中心的老师说，越来越多的学生分享用智能手机拍摄的陌生物体的照片，以学习各自的英语术语，发音和拼写。这给了学生在需要的时候接触的机会，让他们的生活更轻松，以一种容易理解和相关的方式分享一个物体背后的发音和意思，这个物体的英文名字对他们来说是陌生的。品牌及其学生的潜在双赢场景。机密信息为了创建可视化词典，英国文化协会利用了CloudSight和剑桥词典提供的公开api。cloudSight是一种识别技术，它分析图像 (而不是文本)，以便实时向用户返回相关的基于Web的信息。该API旨在方便开发人员和公司将其集成到自己的设备和平台中。

视觉词典

案例简介：Execution British Council didn't need yet another ad campaign. It needed a useful idea.By re-purposing a piece of technology built primarily for mobile-commerce, the Visual Dictionary app was created to aid students and potential students improve their vocabulary.Simply by taking a picture of any object, the app uses visual search technology to tell you what it is. Recognizing nearly 40 million images, the app instantaneously syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. Snap a picture and improve your vocabulary instantly. It was that easy. Outcome During the initial test phase with the current batch of students at the British Council, the results were highly encouraging. In just two weeks, a total of 303,753 words were searched on the Visual Dictionary app. This averages out to about 250 new English words taught to a student - a tall order to achieve with just in-class learning.With every student now armed with this innovative, real-time mobile tool, the Visual Dictionary helped overcome one of the language’s biggest hurdle, thanks in large part to identify an existing student behaviour, utilizing data, and the mobility of a real-time experience. Strategy Vocabulary is pivotal in learning English, but also one of the biggest obstacles to overcome, especially for beginners. British Council realized, through observations made during classes, that in-class teaching could only do so much to help. A lot of out-class learning is needed to further develop their vocabulary and interest in words. On a related note, the teachers at the centres were remarking that more and more of their students were sharing photos of unfamiliar objects taken with their smartphones, to learn the respective English term, pronunciation and spelling.This gave rise to the opportunity to reach out to the students, in their moment of need, and make life easier for them by sharing the pronunciation and meaning behind an object, whose English name is foreign to them, in an accessible and relevant way.A potential win/win scenario for both the brand and its students. Confidential Information To create the Visual Dictionary, British Council leveraged publicly available APIs provided by CloudSight and the Cambridge dictionary.CloudSight is a piece of recognition technology that analyses images - as opposed to text - to return relevant Web-based information to users in real-time. The API is designed to be accessible and easy for developers and companies to integrate into their own devices and platforms.