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负责任的 Sip
案例简介：负责任的 Sip 是一个噱头，旨在提高司机对酒后驾车危险的认识，因为巴西更新更严厉的交通法规未能减少街头酒后驾车的人数。周末，酒吧里的司机目瞪口呆，用一个特殊的杯子为他们提供饮料，有趣的报价显示了酒精对他们行为的影响。这些杯子也被邮寄给意见形成者和贵宾顾客。特技表演涉及 20 多名专业人士，包括一名摄像人员来记录司机的反应。
负责任的 Sip
案例简介：Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.
Responsible Sip
案例简介：负责任的 Sip 是一个噱头，旨在提高司机对酒后驾车危险的认识，因为巴西更新更严厉的交通法规未能减少街头酒后驾车的人数。周末，酒吧里的司机目瞪口呆，用一个特殊的杯子为他们提供饮料，有趣的报价显示了酒精对他们行为的影响。这些杯子也被邮寄给意见形成者和贵宾顾客。特技表演涉及 20 多名专业人士，包括一名摄像人员来记录司机的反应。
Responsible Sip
案例简介：Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.
负责任的 Sip
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Responsible Sip
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