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孩子们不工作
案例简介：为了反映童工的全球现实，我们发现 Linkedin 在创建个人资料和生成求职时没有用户年龄限制。也就是说，孩子可以在没有警告或停止的情况下注册为工人。为了启动这一运动，公开了几个虚构的简介，包括 50 多名儿童和 10 家在世界不同地方与未成年人合作的公司。因此，孩子们通过网站发送的专业请求与成千上万的用户连接。接触的人收到了象征性地邀请他们接受童工的现实或继续忽视童工的请求。 这场运动的目标是提高对这一现实的认识，成功地开始注意到童工影响到世界各地数百万无法获得基本儿童权利的儿童。同样，预计 LinkedIn 会改变其申请表格，让这个劳动力网络只适合成年人。预计这一变化也将应用于社会现实，同时让童工不再被忽视。
孩子们不工作
案例简介：In order to reflect the worldwide reality of child labor, we detected that Linkedin does not have a user age limitation at creating the profile and generating the job search. Namely, a child can register as a worker without being warned or stopped. So as to activate this campaign, several made-up profiles were open including more than 50 children and 10 companies working with minors in different places of the world. Thus, the children were connected to hundreds of thousand users through a professional request sent from the site. The people contacted received the request that, symbolically speaking, invited them to accept the reality of child labor or to continue ignoring it. The objective of this campaign is to raise awareness about this reality, succeeding in start noticing that child labor affects millions of children around the world that do not have access to the basic childhood rights. In the same way, it is expected that LinkedIn changes its application form getting this labor network suitable only for adults. It is expected to apply this change to social reality as well, consequently getting that child labor stops going unnoticed.
The Children Notwork
案例简介：为了反映童工的全球现实，我们发现 Linkedin 在创建个人资料和生成求职时没有用户年龄限制。也就是说，孩子可以在没有警告或停止的情况下注册为工人。为了启动这一运动，公开了几个虚构的简介，包括 50 多名儿童和 10 家在世界不同地方与未成年人合作的公司。因此，孩子们通过网站发送的专业请求与成千上万的用户连接。接触的人收到了象征性地邀请他们接受童工的现实或继续忽视童工的请求。 这场运动的目标是提高对这一现实的认识，成功地开始注意到童工影响到世界各地数百万无法获得基本儿童权利的儿童。同样，预计 LinkedIn 会改变其申请表格，让这个劳动力网络只适合成年人。预计这一变化也将应用于社会现实，同时让童工不再被忽视。
The Children Notwork
案例简介：In order to reflect the worldwide reality of child labor, we detected that Linkedin does not have a user age limitation at creating the profile and generating the job search. Namely, a child can register as a worker without being warned or stopped. So as to activate this campaign, several made-up profiles were open including more than 50 children and 10 companies working with minors in different places of the world. Thus, the children were connected to hundreds of thousand users through a professional request sent from the site. The people contacted received the request that, symbolically speaking, invited them to accept the reality of child labor or to continue ignoring it. The objective of this campaign is to raise awareness about this reality, succeeding in start noticing that child labor affects millions of children around the world that do not have access to the basic childhood rights. In the same way, it is expected that LinkedIn changes its application form getting this labor network suitable only for adults. It is expected to apply this change to social reality as well, consequently getting that child labor stops going unnoticed.
孩子们不工作
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The Children Notwork
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基本信息
- 广告品牌： Advertisers Without Borders
- 发布日期： 2013-01-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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