案例简介：你有没有想过为什么他们被称为 “肥皂剧”？🧼📻📺尽管宝洁最初是一家肥皂公司，但在185多年的历史中，我们已经发展成为世界领先的广告商之一。20世纪30年代初，宝洁公司率先制作了一种新型的日间广播娱乐节目: 名为 “肥皂剧” 的戏剧连续剧。这是 “Ma Perkins” 演员阵容的回归，由宝洁制作并由象牙和Oxydol等宝洁品牌赞助的女演员弗吉尼亚·佩恩 (左二) 主演。我们今天和当时一样致力于向消费者提供有用和有趣的品牌信息。👆点击bio中的链接，收听 @ NPR Planet Money最近对我们公司的历史学家和企业讲故事者Shane Meeker的采访，他在采访中谈到了这些计划以及一些关于广告效果的首次广播营销和研究。

案例简介：Have you ever wondered why they’re called “soap operas”? 🧼📻📺 #PGHeritage Although P&G started as a soap company, we've evolved into one of the world's leading advertisers over our more than 185-year history. In the early 1930s, P&G pioneered the production of a new type of daytime radio entertainment: dramatic serials called “soap operas”. Here’s a #throwback to the cast of “Ma Perkins”, featuring actress Virginia Payne (second from left), produced by P&G and sponsored by P&G brands such as Ivory and Oxydol. We’re as committed today as we were then to reaching our consumers with information on our brands that’s useful and entertaining. 👆Tap the link in bio to listen to a recent @NPR Planet Money interview with our company historian and corporate storyteller Shane Meeker, where he talked about these programs and some of the first on-air marketing and research on advertising effectiveness.

宝洁 - Have you ever wondered why they’re called “soap operas”? 🧼📻📺 #PGHeritage Although P&G started as a soap company, we've evo

案例简介：你有没有想过为什么他们被称为 “肥皂剧”？🧼📻📺尽管宝洁最初是一家肥皂公司，但在185多年的历史中，我们已经发展成为世界领先的广告商之一。20世纪30年代初，宝洁公司率先制作了一种新型的日间广播娱乐节目: 名为 “肥皂剧” 的戏剧连续剧。这是 “Ma Perkins” 演员阵容的回归，由宝洁制作并由象牙和Oxydol等宝洁品牌赞助的女演员弗吉尼亚·佩恩 (左二) 主演。我们今天和当时一样致力于向消费者提供有用和有趣的品牌信息。👆点击bio中的链接，收听 @ NPR Planet Money最近对我们公司的历史学家和企业讲故事者Shane Meeker的采访，他在采访中谈到了这些计划以及一些关于广告效果的首次广播营销和研究。

宝洁 - Have you ever wondered why they’re called “soap operas”? 🧼📻📺 #PGHeritage Although P&G started as a soap company, we've evo

案例简介：Have you ever wondered why they’re called “soap operas”? 🧼📻📺 #PGHeritage Although P&G started as a soap company, we've evolved into one of the world's leading advertisers over our more than 185-year history. In the early 1930s, P&G pioneered the production of a new type of daytime radio entertainment: dramatic serials called “soap operas”. Here’s a #throwback to the cast of “Ma Perkins”, featuring actress Virginia Payne (second from left), produced by P&G and sponsored by P&G brands such as Ivory and Oxydol. We’re as committed today as we were then to reaching our consumers with information on our brands that’s useful and entertaining. 👆Tap the link in bio to listen to a recent @NPR Planet Money interview with our company historian and corporate storyteller Shane Meeker, where he talked about these programs and some of the first on-air marketing and research on advertising effectiveness.

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宝洁 - Have you ever wondered why they’re called “soap operas”? 🧼📻📺 #PGHeritage Although P&G started as a soap company, we've evo

暂无简介