Carabao Energy Drink: Green Energy. More than you can imagine by BBH China|短视频|广告营销案例【ADGuider广告指南】

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卡拉宝能量饮料: 绿色能源。比你想象的更多BBH中国

案例简介：

卡拉宝能量饮料: 绿色能源。比你想象的更多BBH中国

案例简介：

Carabao Energy Drink: Green Energy. More than you can imagine by BBH China

案例简介：

Carabao Energy Drink: Green Energy. More than you can imagine by BBH China

案例简介：

卡拉宝能量饮料: 绿色能源。比你想象的更多BBH中国

暂无简介

Carabao Energy Drink: Green Energy. More than you can imagine by BBH China

暂无简介

基本信息

广告品牌： Carabao Energy Drink
发布日期： 2018-09
行业领域：其他
媒体类别： 短视频
广告语言：英语
媒介平台：网络

综合评分

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创意

文案

视觉

创作者

广告公司： BBH China

案例详情

Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men.The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year. CreditsClient: Carabao (卡拉宝) ChinaChief Creative Officer: Arthur TsangExecutive Creative Director: Yinbo Ma (ECD)GCD: Haoxi LuAssociate Creative Director: Blue LuBusiness Director: Arto Hampartsoumian & Charlotte SngAccount managers: Jane Chen (AD), Siying Goh (AAD), Joy Min (AM)Planners: Matt Nolan (PD), Jessie Wu (Planner)Production Company: Black Sheep StudiosCo-production: A New Life Films and NakiD

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