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    MTN露水: 和原版一样好,也许比TBWA Chiat Day更好

    案例简介:

    MTN露水: 和原版一样好,也许比TBWA Chiat Day更好

    案例简介:

    MTN Dew: As good as the original, maybe even better by TBWA Chiat Day

    案例简介:

    MTN Dew: As good as the original, maybe even better by TBWA Chiat Day

    案例简介:

    MTN露水: 和原版一样好,也许比TBWA Chiat Day更好

    暂无简介

    MTN Dew: As good as the original, maybe even better by TBWA Chiat Day

    暂无简介

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    广告公司: TBWA Chiat Day

    案例详情

    MTN Dew will showcase MTN Dew Zero Sugar, the newest offering from the beverage brand, in a 30-second in-game advertisement during Super Bowl LIV. The television commercial kicks off an omni-channel marketing campaign that touts the tagline 'As Good As the Original, Maybe Even Better,' and puts a twist on a scene from the classic Warner Bros. Pictures horror film, The Shining. The ad features actors, Bryan Cranston and Tracee Ellis Ross in a fun re-imagination of the famous "Here's Johnny" scene from the film.Watch Cranston as Jack Torrance, and Ellis Ross as his wife, Wendy Torrance in the MTN Dew Zero Sugar Super Bowl commercial. Both actors brought their comedic persona to the ad, with the intent of bringing laughs to a scene that has terrorized audiences for decades. This modernized MTN Dew version of the story, further showcased how some things really can be as good as the original.Surrounding the big game, MTN Dew is bringing elements from the TV commercial to consumers through Instagram, Snapchat and TikTok.CreditsTBWA\Chiat\Day New YorkTV/VideoChris Beresford-Hill - CCO Amy Ferguson - ECD Julia Neumann - ECDChristopher Santaiti – SR. CW Ashley Veltre – ACD/ADAvi Steinbach- ACD/CW Alexander Holm – ACD/AD John Doris - Head of ProductionAmanda Revere – Executive Producer Jennifer Bilyk – Director of Business Affairs Nancy Reyes - PresidentBruna Bechelli - Business Lead Matthew Duerr - Business Director Allie Lightcap – Business Manager Chris Butler – Business ManagerJames Sowden – Chief Strategy Officer John Gibson – Executive Strategy Director Michael Obermeyer – Senior Strategist Alice Ryan – Director of Communications Asheden Hill – Communications ManagerSocialJosh Peterson – Associate CW Lauren Piccirillo – Associate ADTom Hyde – Executive Strategy Director, Digital and Social Lesley Parks – Strategy Director, Digital and SocialBodi Karsono – Senior Strategist, Digital and Social Jen Vladimirsky – Digital Executive Producer Steven Kreuch – Senior ProducerMJZ - Production CompanyTom Kuntz – DirectorEriks Krumins – Executive Producer Emily Skinner – Line ProducerNO6 - EditJason Macdonald – Editor Nick Schneider – EditorCorinna Dennison – Ex. Producer Laura Molinaro – ProducerMax Redinger – Asst. EditorCO3 - ColorTim Massick – ColoristPlush - Audio MixRob Fielak – Audio EngineerMethod - VFX/FinishingDoug Luka – VFX Supervisor Graham Dunglinson – Ex. Producer Kristin Engdahl – VFX ProducerRandie Swanberg – Ex. Creative Director Joey Deady – Lead VFX ArtistFound Objects - Original Music CompositionJay Wadley & Trevor Gureckis – ECDs Ben Marshall – ComposerAdam Weiss – Junior Composer Jennie Armon – Executive Producer Matt Nelson – Head of Production Nick Chomowicz – Producer Agatha Lee – Music Coordinator

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