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        Salute Trainer短视频广告营销案例

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        敬礼教练

        案例简介：描述活动/条目: 日本海上自卫队是一个维持日本和平的组织。由于这一灾难性的使命，自卫队军官需要严格的内部纪律。然而，年轻人的态度已经发生了巨大的变化，许多人不再渴望这个职业。我们面临的挑战是将年轻人的注意力重新集中在自卫队上，并增加申请人的数量。作为一种解决方案，我们创建了一个移动培训应用程序; “萨卢特培训师”。“萨卢特培训师” 允许人们练习自卫队军官的 “敬礼”。“敬礼” 是表达军队内部纪律的一个非常重要的行动。我们在自卫队周年纪念日发起了 “萨卢特训练者”。与此同时，我们在全国军事基地举行敬礼活动，生产原创商品支持敬礼训练。此外，JMSDF 招聘人员对参与者的级别和评价进行了监测。那些达到一定级别的人会收到招聘电子邮件，甚至直接从 JMSDF 官员那里获得奖励。“Ssalute trainer” 是一个 “隐形招聘项目”。结果，100,000 名参与者，价值 300万美元的免费宣传，0 媒体费用，iTunes 应用商店的第一应用，JMSDF 申请人与前一年相比达到 113%。 描述客户的简报: 我们的目标是将年轻人的注意力重新集中在自卫队上，并在预算有限的情况下增加申请人的数量。 战略: 虽然乍一看，他们可能看起来相距甚远，但我们想知道: 什么是将 JMSDF 和年轻一代联系在一起的东西？我们找到了解决这个问题的办法。这是每个人一生中至少做过一次的行动。这种行动是一种 “敬礼”。“敬礼” 是表达军队内部纪律的一个非常重要的行动。此外，敬礼是对平民公众的一种熟悉的姿态，也是将 JMSDF 和年轻一代联系在一起的一个因素。 执行: 我们创建了一个移动培训应用程序; “萨卢特培训师”。“萨卢特培训师” 允许人们练习自卫队军官的 “敬礼”。我们从完美的敬礼中进行了精确的测量，并将结果编程到 “萨卢特训练师” 中。我们在自卫队周年纪念日推出了敬礼训练师。与此同时，我们在全国军事基地举行敬礼活动，生产原创商品支持敬礼训练。此外，JMSDF 招聘人员对参与者的级别和评价进行了监测。那些达到一定级别的人会收到招聘电子邮件，甚至直接从 JMSDF 官员那里获得奖励。致敬教练是一个 “隐形招聘项目”。 情况: 日本海上自卫队是一个维持日本和平的组织。由于这一灾难性的使命，自卫队军官需要严格的内部纪律。然而，年轻人的态度已经发生了巨大的变化，许多人不再渴望这个职业。此外，国家预算已经缩减，没有为 JMSDF 招聘媒体费用。因此，我们需要发起招募年轻一代的公关活动。 结果: 100,000 多人参加了敬礼培训。全国共举行了 300万次敬礼。它产生了价值超过 300万美元的免费宣传，媒体费用为零。它在 iTunes 应用商店中排名第一。因此，与前一年相比，JMSDF 申请人达到 113% 人。但最重要的是，致敬教练成功地将 JMSDF 的精神传递给了年轻一代。

        敬礼教练

        案例简介：Describe the campaign/entry: The Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Due to this fateful mission, hard inner discipline is expected of Self-Defense Forces officers. However, attitudes among the young have drastically changed and many no longer aspire to this profession. Our challenge was to refocus young people’s attention on the Self Defense Forces, and increase the number of applicants. As a solution, we created a mobile training application; 'Salute Trainer.' 'Salute Trainer' allows people to practice a "Salute" of Self-Defense Forces officers. A "Salute" is a very important action that expresses inner discipline in the military forces. We launched 'Salute Trainer' on the anniversary of the Self-Defense Forces. At the same time, we held saluting events at military bases nationwide and produced original goods to support salute training. In addition, the ranks and evaluations of participants were monitored by JMSDF recruiters. Those who reached a certain rank received a recruitment e-mail, and even awards directly from JMSDF officials. 'Salute Trainer' was a "Stealth Recruitment Project." As a result, 100,000 participants, $3 million worth of free publicity with 0 media costs, No.1 application in the iTunes Apps Store, JMSDF applicants reached 113% compared to the previous year. Describe the brief from the client: Our goals were to refocus young people’s attention on the Self Defense Forces, and increase the number of applicants with only a limited budget. The Strategy: Though at first glance they may seem far apart, we wondered: what is something that links the JMSDF and the younger generation? We found one solution to this question. It is an action which everyone has done at least once in their lives. That action is a "Salute." A "Salute" is a very important action that expresses inner discipline in the military forces. And also, a Salute is a familiar gesture to the civilian public and an element that links the JMSDF and the younger generation. Execution: We created a mobile training application; 'Salute Trainer.' 'Salute Trainer' allows people to practice a "Salute" of Self-Defense Forces officers. We took accurate measurements from the perfect salute and programmed the results into the 'Salute Trainer.' We launched SALUTE TRAINER on the anniversary of the Self-Defense Forces. At the same time, we held saluting events at military bases nationwide and produced original goods to support salute training. In addition, the ranks and evaluations of participants were monitored by JMSDF recruiters. Those who reached a certain rank received a recruitment e-mail, and even awards directly from JMSDF officials. SALUTE TRAINER was a“STEALTH RECRUITMENT PROJECT”. The Situation: The Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Due to this fateful mission, hard inner discipline is expected of Self-Defense Forces officers. However, attitudes among the young have drastically changed and many no longer aspire to this profession. Furthermore, the national budget has been downsized and there were no media costs for recruitment of the JMSDF. So we needed to launch the PR campaign for the recruitment of the younger generation. Results: ・Over 100,000 people participated in salute training. In total, 3 million salutes were performed across the country. ・It generated over $3 million worth of free publicity with 0 media costs. ・It was ranked the No.1 application in the iTunes Apps Store. ・As a result, JMSDF applicants reached 113% compared to the previous year. But most of all, SALUTE TRAINER succeeded in passing the spirit of the JMSDF to the younger generation.

        Salute Trainer

        案例简介：描述活动/条目: 日本海上自卫队是一个维持日本和平的组织。由于这一灾难性的使命，自卫队军官需要严格的内部纪律。然而，年轻人的态度已经发生了巨大的变化，许多人不再渴望这个职业。我们面临的挑战是将年轻人的注意力重新集中在自卫队上，并增加申请人的数量。作为一种解决方案，我们创建了一个移动培训应用程序; “萨卢特培训师”。“萨卢特培训师” 允许人们练习自卫队军官的 “敬礼”。“敬礼” 是表达军队内部纪律的一个非常重要的行动。我们在自卫队周年纪念日发起了 “萨卢特训练者”。与此同时，我们在全国军事基地举行敬礼活动，生产原创商品支持敬礼训练。此外，JMSDF 招聘人员对参与者的级别和评价进行了监测。那些达到一定级别的人会收到招聘电子邮件，甚至直接从 JMSDF 官员那里获得奖励。“Ssalute trainer” 是一个 “隐形招聘项目”。结果，100,000 名参与者，价值 300万美元的免费宣传，0 媒体费用，iTunes 应用商店的第一应用，JMSDF 申请人与前一年相比达到 113%。 描述客户的简报: 我们的目标是将年轻人的注意力重新集中在自卫队上，并在预算有限的情况下增加申请人的数量。 战略: 虽然乍一看，他们可能看起来相距甚远，但我们想知道: 什么是将 JMSDF 和年轻一代联系在一起的东西？我们找到了解决这个问题的办法。这是每个人一生中至少做过一次的行动。这种行动是一种 “敬礼”。“敬礼” 是表达军队内部纪律的一个非常重要的行动。此外，敬礼是对平民公众的一种熟悉的姿态，也是将 JMSDF 和年轻一代联系在一起的一个因素。 执行: 我们创建了一个移动培训应用程序; “萨卢特培训师”。“萨卢特培训师” 允许人们练习自卫队军官的 “敬礼”。我们从完美的敬礼中进行了精确的测量，并将结果编程到 “萨卢特训练师” 中。我们在自卫队周年纪念日推出了敬礼训练师。与此同时，我们在全国军事基地举行敬礼活动，生产原创商品支持敬礼训练。此外，JMSDF 招聘人员对参与者的级别和评价进行了监测。那些达到一定级别的人会收到招聘电子邮件，甚至直接从 JMSDF 官员那里获得奖励。致敬教练是一个 “隐形招聘项目”。 情况: 日本海上自卫队是一个维持日本和平的组织。由于这一灾难性的使命，自卫队军官需要严格的内部纪律。然而，年轻人的态度已经发生了巨大的变化，许多人不再渴望这个职业。此外，国家预算已经缩减，没有为 JMSDF 招聘媒体费用。因此，我们需要发起招募年轻一代的公关活动。 结果: 100,000 多人参加了敬礼培训。全国共举行了 300万次敬礼。它产生了价值超过 300万美元的免费宣传，媒体费用为零。它在 iTunes 应用商店中排名第一。因此，与前一年相比，JMSDF 申请人达到 113% 人。但最重要的是，致敬教练成功地将 JMSDF 的精神传递给了年轻一代。

        Salute Trainer

        案例简介：Describe the campaign/entry: The Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Due to this fateful mission, hard inner discipline is expected of Self-Defense Forces officers. However, attitudes among the young have drastically changed and many no longer aspire to this profession. Our challenge was to refocus young people’s attention on the Self Defense Forces, and increase the number of applicants. As a solution, we created a mobile training application; 'Salute Trainer.' 'Salute Trainer' allows people to practice a "Salute" of Self-Defense Forces officers. A "Salute" is a very important action that expresses inner discipline in the military forces. We launched 'Salute Trainer' on the anniversary of the Self-Defense Forces. At the same time, we held saluting events at military bases nationwide and produced original goods to support salute training. In addition, the ranks and evaluations of participants were monitored by JMSDF recruiters. Those who reached a certain rank received a recruitment e-mail, and even awards directly from JMSDF officials. 'Salute Trainer' was a "Stealth Recruitment Project." As a result, 100,000 participants, $3 million worth of free publicity with 0 media costs, No.1 application in the iTunes Apps Store, JMSDF applicants reached 113% compared to the previous year. Describe the brief from the client: Our goals were to refocus young people’s attention on the Self Defense Forces, and increase the number of applicants with only a limited budget. The Strategy: Though at first glance they may seem far apart, we wondered: what is something that links the JMSDF and the younger generation? We found one solution to this question. It is an action which everyone has done at least once in their lives. That action is a "Salute." A "Salute" is a very important action that expresses inner discipline in the military forces. And also, a Salute is a familiar gesture to the civilian public and an element that links the JMSDF and the younger generation. Execution: We created a mobile training application; 'Salute Trainer.' 'Salute Trainer' allows people to practice a "Salute" of Self-Defense Forces officers. We took accurate measurements from the perfect salute and programmed the results into the 'Salute Trainer.' We launched SALUTE TRAINER on the anniversary of the Self-Defense Forces. At the same time, we held saluting events at military bases nationwide and produced original goods to support salute training. In addition, the ranks and evaluations of participants were monitored by JMSDF recruiters. Those who reached a certain rank received a recruitment e-mail, and even awards directly from JMSDF officials. SALUTE TRAINER was a“STEALTH RECRUITMENT PROJECT”. The Situation: The Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Due to this fateful mission, hard inner discipline is expected of Self-Defense Forces officers. However, attitudes among the young have drastically changed and many no longer aspire to this profession. Furthermore, the national budget has been downsized and there were no media costs for recruitment of the JMSDF. So we needed to launch the PR campaign for the recruitment of the younger generation. Results: ・Over 100,000 people participated in salute training. In total, 3 million salutes were performed across the country. ・It generated over $3 million worth of free publicity with 0 media costs. ・It was ranked the No.1 application in the iTunes Apps Store. ・As a result, JMSDF applicants reached 113% compared to the previous year. But most of all, SALUTE TRAINER succeeded in passing the spirit of the JMSDF to the younger generation.

        敬礼教练

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        Salute Trainer

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