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10 个热门故事
案例简介：观众 美国花园在阿联酋酒店业的现有客户 (餐馆和餐饮专家) 以及厨师和美食博客。 客户简报或目标 为了推广美国花园的新哈巴内罗酱，我们创作了一系列 10 本微型书籍，展示了一些小事件、失误和错误的故事，这些故事最终对世界产生了巨大的影响。每本书都是由不同的艺术家创作的。这些书和新酱的样本被寄给了美国花园在阿联酋酒店业的现有客户 (餐馆和餐饮专家) 以及厨师和美食博客。 执行 一天结束时，辣酱就是辣酱，发送一个公告电子邮件会导致快速浏览，然后点击删除按钮。我们的邮件不仅包含了酱的样本，还有 10 个幽默、设计精美的理由来尝试美国花园的哈巴内罗酱，然后下订单。 结果 坚持我们的竞选路线，“一件小事会产生巨大影响”，不仅 60% 的美国花园贸易客户订购了新的辣酱, 他们还将该品牌推荐给其他行业同行，一个简单但有效的想法对销售产生了巨大影响。 概要 美国花园有各种各样的调味品，已经被阿联酋的酒店业 (餐馆和餐饮专家) 使用。他们想向现有的贸易客户推广他们的新哈巴内罗辣酱，以推动试用和订单。辣酱类别由像塔巴斯科这样的知名品牌主导，他们也有哈巴内罗变体。我们需要一种有影响力的不同方式来脱颖而出，让厨师和著名的美食博客尝试美国花园哈巴内罗酱。
10 个热门故事
案例简介：Audience American Garden's existing customers in the hospitality industry (restaurants & catering specialists) in the UAE as well as Chefs and food bloggers. Client Brief Or Objective To promote American Garden's new Habanero sauce, we created a series of 10 miniature books, illustrating stories of minor events, blunders and mistakes that ended up having huge consequences on the world. Each book was created by a differentartist. These books and a sample of the new sauce were sent to American Garden's existing customers in the hospitality industry (restaurants & catering specialists) in the UAE as well as Chefs and food bloggers. Execution At the end of the day a hot sauce is a hot sauce, and sending an announcement emailer would have resulted in a quick skim read followed by the click of a delete button. Our mailer not only contained a sample of the sauce, but 10 humourous, beautifully designed reasons to try American Garden's Habanero sauce and then place an order. Outcome Staying true to our campaign line that 'a little thing can have a huge impact', not only did 60% of American Garden's trade customers place orders for the new hot sauce, they also referred the brand to other industry peers, and a simple but effective idea created a huge impact on sales. Synopsis American Garden has a wide range of condiments that are already used by the hospitality industry (restaurants & catering specialists) in the UAE. They wanted to promote their new Habanero hot sauce to their existing trade customers to drive trial and orders. The hot sauce category is dominated by big, established brands like Tabasco who also have a habanero variant. We needed an impactful and different way to stand out and get the chefs and prominent food bloggers to try American Garden Habanero sauce.
10 Hot Stories
案例简介：观众 美国花园在阿联酋酒店业的现有客户 (餐馆和餐饮专家) 以及厨师和美食博客。 客户简报或目标 为了推广美国花园的新哈巴内罗酱，我们创作了一系列 10 本微型书籍，展示了一些小事件、失误和错误的故事，这些故事最终对世界产生了巨大的影响。每本书都是由不同的艺术家创作的。这些书和新酱的样本被寄给了美国花园在阿联酋酒店业的现有客户 (餐馆和餐饮专家) 以及厨师和美食博客。 执行 一天结束时，辣酱就是辣酱，发送一个公告电子邮件会导致快速浏览，然后点击删除按钮。我们的邮件不仅包含了酱的样本，还有 10 个幽默、设计精美的理由来尝试美国花园的哈巴内罗酱，然后下订单。 结果 坚持我们的竞选路线，“一件小事会产生巨大影响”，不仅 60% 的美国花园贸易客户订购了新的辣酱, 他们还将该品牌推荐给其他行业同行，一个简单但有效的想法对销售产生了巨大影响。 概要 美国花园有各种各样的调味品，已经被阿联酋的酒店业 (餐馆和餐饮专家) 使用。他们想向现有的贸易客户推广他们的新哈巴内罗辣酱，以推动试用和订单。辣酱类别由像塔巴斯科这样的知名品牌主导，他们也有哈巴内罗变体。我们需要一种有影响力的不同方式来脱颖而出，让厨师和著名的美食博客尝试美国花园哈巴内罗酱。
10 Hot Stories
案例简介：Audience American Garden's existing customers in the hospitality industry (restaurants & catering specialists) in the UAE as well as Chefs and food bloggers. Client Brief Or Objective To promote American Garden's new Habanero sauce, we created a series of 10 miniature books, illustrating stories of minor events, blunders and mistakes that ended up having huge consequences on the world. Each book was created by a differentartist. These books and a sample of the new sauce were sent to American Garden's existing customers in the hospitality industry (restaurants & catering specialists) in the UAE as well as Chefs and food bloggers. Execution At the end of the day a hot sauce is a hot sauce, and sending an announcement emailer would have resulted in a quick skim read followed by the click of a delete button. Our mailer not only contained a sample of the sauce, but 10 humourous, beautifully designed reasons to try American Garden's Habanero sauce and then place an order. Outcome Staying true to our campaign line that 'a little thing can have a huge impact', not only did 60% of American Garden's trade customers place orders for the new hot sauce, they also referred the brand to other industry peers, and a simple but effective idea created a huge impact on sales. Synopsis American Garden has a wide range of condiments that are already used by the hospitality industry (restaurants & catering specialists) in the UAE. They wanted to promote their new Habanero hot sauce to their existing trade customers to drive trial and orders. The hot sauce category is dominated by big, established brands like Tabasco who also have a habanero variant. We needed an impactful and different way to stand out and get the chefs and prominent food bloggers to try American Garden Habanero sauce.
10 个热门故事
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10 Hot Stories
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