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Sunoco: Allen & Gerritsen的赛车之声
案例简介:
Sunoco: Allen & Gerritsen的赛车之声
案例简介:
Sunoco: Sounds of Racing by Allen & Gerritsen
案例简介:
Sunoco: Sounds of Racing by Allen & Gerritsen
案例简介:
Sunoco: Allen & Gerritsen的赛车之声
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Sunoco: Sounds of Racing by Allen & Gerritsen
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Sunoco, official fuel of NASCAR, IndyCar and the National Hot Rod Association (NHRA), has rolled out the latest installment of its 'Essence of Racing' campaign. While last year's efforts were focused around the scents of the racktrack, this year's focus is on sound. In the spots, created by Allen & Gerritsen, NASCAR's Jimmie Johnson, IndyCar's Graham Rahal and NHRA's Courtney Force play conductors. An interactive element allows fans to create their own tracks on Sunoco's digital soundboard, where they can mix together the sounds of tires, engines, screaming fans, high fives and more.
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