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羞辱
案例简介：有时在洗衣行业，在公共场合洗脏亚麻布会产生奇迹。Fabricare 是拥挤的洗衣和干洗行业的新进入者，有一个明确的目标: 在小预算范围内获得关注。要传达的 USP: Fabricare 是一家真正关心衣服的洗衣店 -- 不像竞争对手。展示一尘不染衣服的普通广告活动是不可能的。因此，该机构提出了一种有争议的方法，将竞争对手清洗衣服比作滥用。在一个你不能喝可乐和百事可乐的国家，这场运动只暗示了罪魁祸首，但这足以让竞争处于守势。以提高人权意识运动的方式制作了三个显示虐待、羞辱和残忍的广告。通过将衣服委托给 Fabricare，鼓励读者停止这种日常违规行为。
羞辱
案例简介：Sometimes in the laundry business, washing dirty linen in public can work wonders. Fabricare was a new entrant in the crowded laundry and dry cleaning segment with a clear objective: To get noticed on a small budget. The USP to be communicated: Fabricare is a laundry that really cares for clothes-unlike the competition.A run-of-the-mill ad campaign showing spotlessly clean clothes was out of the question. So the agency came up with a controversial approach comparing the cleaning of clothes by the competition as abuse. In a country where you cant do a Coke Vs Pepsi, the campaign only hinted at the culprits, but that was enough to bring the competition on the defensive. Three ads showing abuse, humiliation and cruelty were created in the style of a human rights awareness campaign. Readers were encouraged to stop this daily violation by entrusting clothes to Fabricare.
Humiliation
案例简介：有时在洗衣行业，在公共场合洗脏亚麻布会产生奇迹。Fabricare 是拥挤的洗衣和干洗行业的新进入者，有一个明确的目标: 在小预算范围内获得关注。要传达的 USP: Fabricare 是一家真正关心衣服的洗衣店 -- 不像竞争对手。展示一尘不染衣服的普通广告活动是不可能的。因此，该机构提出了一种有争议的方法，将竞争对手清洗衣服比作滥用。在一个你不能喝可乐和百事可乐的国家，这场运动只暗示了罪魁祸首，但这足以让竞争处于守势。以提高人权意识运动的方式制作了三个显示虐待、羞辱和残忍的广告。通过将衣服委托给 Fabricare，鼓励读者停止这种日常违规行为。
Humiliation
案例简介：Sometimes in the laundry business, washing dirty linen in public can work wonders. Fabricare was a new entrant in the crowded laundry and dry cleaning segment with a clear objective: To get noticed on a small budget. The USP to be communicated: Fabricare is a laundry that really cares for clothes-unlike the competition.A run-of-the-mill ad campaign showing spotlessly clean clothes was out of the question. So the agency came up with a controversial approach comparing the cleaning of clothes by the competition as abuse. In a country where you cant do a Coke Vs Pepsi, the campaign only hinted at the culprits, but that was enough to bring the competition on the defensive. Three ads showing abuse, humiliation and cruelty were created in the style of a human rights awareness campaign. Readers were encouraged to stop this daily violation by entrusting clothes to Fabricare.
羞辱
暂无简介
Humiliation
暂无简介
基本信息
- 广告战役： #Stop -ccc10#
- 广告品牌： Fabricare
- 发布日期： 2006-11-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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