Everything has an origin|户外,短视频|广告营销案例【ADGuider广告指南】

一切都有起源

案例简介：麦当劳在西班牙制作汉堡包所用的成分70% 来自当地供应商。为了表明其对西班牙农民和牧场主的承诺，该跨国公司决定在构成其供应链一部分的田地中安装其标志性的图腾柱，从而证明其对产品质量的痴迷。麦当劳在12月穆尔西亚 (西班牙东南部城市) 的一块田野上安装了第一根杆子。这是麦当劳用来制作汉堡的一些生菜的来源。第二根图腾柱被放置在卢戈 (西班牙北部) 的一个农场上，该村庄有70名居民，在那里生产了queser í asentrepinares公司向西班牙麦当劳提供的一些奶酪品种。最后，第三极位于卡斯蒂利亚莱昂省索里亚的一个村庄，那里获得了用于制造优质面粉的部分谷物。这一创造性行动旨在突出跨国公司对当地经济、可持续性和质量的承诺。该公司首先声称生菜，面包和奶酪的原产地，并且在接下来的几个月中，它将继续在整个西班牙揭示其用于制作菜单上产品的成分的确切来源。创意策略起源于 “一切皆有本” 活动和 “大商品” 产品的推出。一个汉堡是用新型冠状病毒肺炎危机影响的当地生产商的配料制成的，他们加入了该公司的常规供应链，以恢复需求并为经济复苏做出贡献。农民和牧场主仍然与跨国公司有联系。图腾将在选定的地点停留几个月，一旦行动结束，所有图腾将被回收，这符合公司对可持续发展和环境的承诺。西班牙PS21为麦当劳创建的户外广告，类别为: 食品。

一切都有起源

案例简介：70% of the ingredients used by McDonald's to make hamburgers in Spain come from local suppliers. To demonstrate its commitment to Spanish farmers and ranchers, the multinational has decided to install its emblematic totem poles in fields that form part of its supply chain and thus vindicate its obsession with the quality of its products. McDonald's installed the first pole in a field in Murcia (a city in south-eastern Spain) in December. This is where McDonald's sources some of the lettuce it uses to make its burgers. The second totem pole has been placed on a farm in Lugo (northern Spain), a village of 70 inhabitants, where some of the varieties of cheese that the company Queserías Entrepinares supplies to McDonalds in Spain are made. And finally, the third pole is located in a village in Soria, in the province of Castilla y León, where part of the cereals used to make top quality flour are obtained. This creative action seeks to highlight the multinational's commitment to the local economy, sustainability and quality. The company has started by claiming the origin of lettuce, bread and cheese and, in the coming months, it will continue to reveal throughout Spain the exact origin of the ingredients it uses to make the products on its menu. The creative strategy has its origins in the launch of the 'Everything has an origin' campaign and the 'Big Good' product. A burger created with ingredients from local producers affected by the COVID-19 crisis who joined the company's regular supply chain to revive demand and contribute to its economic recovery. The farmers and ranchers are still linked to the multinational. The totems will remain in the selected locations for several months and, once the action is over, all the totems will be recycled, in line with the company's commitment to sustainability and the environment. Outdoor advertisement created by PS21, Spain for McDonald's, within the category: Food.