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发现新的东西: 海报系列
案例简介:我们的任务是说服厌倦的批评者体验墨尔本美食和葡萄酒节的新鲜口味。我们制作的海报是我们 “发现新的东西” 活动的一部分,基于食物和葡萄酒爱好者不断寻找不同的烹饪体验的洞察力。每个视觉结合了两个符号来代表一个感官旅程。借鉴经典食品和饮料海报的灵感,我们将传统丝网印刷与现代风格并列,给这一类型带来有趣的转折。节日前,海报在墨尔本最好的餐馆展出。
发现新的东西: 海报系列
案例简介:Our task was to persuade jaded critics to experience The Melbourne Food & Wine Festival with fresh palates. The posters we created are part of our ‘Discover Something New’ campaign, based on the insight that food and wine lovers search endlessly for different culinary experiences. Each visual combines two symbols to represent a sensory journey. Drawing on inspiration from classic food and beverage posters, we juxtaposed traditional screen-printing with a modern style to give this genre an intriguing twist. The posters were displayed at Melbourne’s finest restaurants prior to the festival.
Discover Something New: Poster Series
案例简介:我们的任务是说服厌倦的批评者体验墨尔本美食和葡萄酒节的新鲜口味。我们制作的海报是我们 “发现新的东西” 活动的一部分,基于食物和葡萄酒爱好者不断寻找不同的烹饪体验的洞察力。每个视觉结合了两个符号来代表一个感官旅程。借鉴经典食品和饮料海报的灵感,我们将传统丝网印刷与现代风格并列,给这一类型带来有趣的转折。节日前,海报在墨尔本最好的餐馆展出。
Discover Something New: Poster Series
案例简介:Our task was to persuade jaded critics to experience The Melbourne Food & Wine Festival with fresh palates. The posters we created are part of our ‘Discover Something New’ campaign, based on the insight that food and wine lovers search endlessly for different culinary experiences. Each visual combines two symbols to represent a sensory journey. Drawing on inspiration from classic food and beverage posters, we juxtaposed traditional screen-printing with a modern style to give this genre an intriguing twist. The posters were displayed at Melbourne’s finest restaurants prior to the festival.
发现新的东西: 海报系列
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Discover Something New: Poster Series
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基本信息
- 广告战役: #Melbourne Food and Wine Festival-设计与品牌-d233#
- 广告品牌: Melbourne Food and Wine Festival
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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