Aami Smartplates|短视频|广告营销案例【ADGuider广告指南】

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Aami 智能板

案例简介：执行澳大利亚领先的保险公司 AAMI 知道年轻司机面临的风险最大。但是当我们开始研究原因时，我们发现他们学习驾驶的方式 50 年来没有改变。学习者司机 (或 L-Platers) 被要求使用政府规定的手动日志记录他们的道路驾驶时间，每次他们去监督练习驾驶。一个压力大、不准确且没有任何价值的老式系统。 AAMI Smartplates 提供了一个创新的解决方案，消除了对纸质模拟日志的需求，而是专注于道路意识，在整理驾驶数据的同时灌输良好的驾驶习惯。这些数据可以直接提交给当地交通管理局进行许可证审查，并可用于预测不同年龄组的驾驶趋势。它使用智能手机中的内置全球定位系统来提供学习者驾驶旅程的详细、实时的苹果或谷歌地图。然后将这些数据与外部 API 共享，以收集更详细的理解。使用这里的道路 API，我们能够跟踪道路交通密度。使用 Weather Underground API，我们能够在会话期间跟踪道路状况。使用定制的 OpenStreetMap (OSM) API，我们能够识别在任何给定时刻驱动的确切道路类型。使用 mPDF 功能，AAMI SmartPlates 创建并导出日志的 PDF 版本，供道路运输当局审查。所有数据都通过丰富的用户界面呈现给学习者，从而能够以美观的方式即时查看他们的数据,帮助他们发现改进的机会。该手机的其他内置功能用于在驾驶课程进行期间静音来电并向来电者发送自动通知, 加强开车时不接电话或不使用电话的良好驾驶习惯。活动描述 AAMI SmartPlates 是一款实时驾驶跟踪器和教练，位于一个新的数字学习生态系统的中心: 首次连接年轻司机、父母、教练和道路当局。核心是 AAMI SmartPlates 移动应用程序，它跟踪每一次驾驶的每一个细节，这样学习者就可以在练习时间、路线、道路类型、实时监控和记录天气和交通密度。捕获的数据被加工成技能集，这样学习者、父母和教师就可以通过定制的学习计划全面了解他们的进步、他们正在掌握的东西以及需要改进的东西。AAMI SmartPlates 教练知道他们为什么、何时何地需要练习，以及如何激励他们，降低过度自信和缺乏经验造成的事故风险; 使用驾驶, 以这种创新的方式绘制地图和道路数据，实际上有助于减少澳大利亚的道路收费。

Aami 智能板

案例简介：Execution AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. But when we started researching why, we discovered that the way they learn to drive hasn’t changed in 50 years.Learner drivers (or L-Platers) are required to record their on-road driving hours using a government mandated manual logbook, each time they go for a supervised practice drive. An old-school system which is stressful, inaccurate and doesn’t add any value.AAMI Smartplates provides an innovative solution, removing the need for the paper-based analog logbook, instead focusing on road awareness and instilling good driving habits while collating driving data. This data can be submitted directly to a local traffic authority for license review and can be used to predict driving trends among various age groups. It uses the built-in GPS in a smartphone to provide a detailed, real time Apple or Google map of a learner driver’s journey. This data is then shared with external API’s to gather a more detailed understanding. Using the HERE Road API, we are able to track road traffic density. Using Weather Underground API, we’re able to track the road conditions during a session. Using a custom OpenStreetMap (OSM) API, we are able to discern the exact road type being driven at any given moment. Using mPDF functionality, AAMI SmartPlates creates and export a PDF version of the logbook, ready for Road Transport Authorities to review.All data is presented to the learner through a rich user Interface, enabling instantaneous review of their data in an aesthetically pleasing manner, helping them identify opportunities for improvement.Other built-in features of the phone were used to silence incoming calls and send an automated notification to the caller while a driving lesson is underway, reinforcing good driving habits of not answering calls or using their phone when driving. CampaignDescription AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. At the core, is the AAMI SmartPlates mobile app, which tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and recorded in real-time. Captured data gets crunched into skills sets so Learners, parents and instructors can gain a complete picture of their progress, what they’re mastering and what needs improvement via a customized learning plan. AAMI SmartPlates Coach knows why, when and where they need practice and how to motivate them, reducing the risk of accidents caused by overconfidence and inexperience; using driving, map and road data in such an innovative way that could actually help reduce the Australian road toll.