Nike is challenging Chinese parents' overprotective attitudes towards children playing sports in a bold new campaign.The Don’t Call Me Precious campaign features children highlighting the concerns of Chinese parents while showcasing their grit and determination to compete.The campaign stars some of China’s young sporting stars, including a runner, boxer, footballer and basketballer, all aged between 10 and 13-years-old, as they urge adults to let them play by their own rules.CreditsClient - Nike China Executive Creative Director: Terence LeongAssociate Creative Directors: Cook Xu, Timothy Cheng (Freelance), Ashley ChinCopywriters: Cook Xu, Jam LiVisual Designers: Yimeng Bai, Martha Ma, Kaori LiAccount Director: Richard ZhouAccount Manager: Lexi WangProducers: Barry Peng, Kris Wang, Ann YaoContent Producer: Hon FoongSenior Technology Director: Laurent ThevenetSoftware Engineer : Dragon ChiangExperience Designer: Xingpei WangSenior Strategist : Scarlett LiProduction Company: Playfull Production, ShanghaiFilm Director: Ben BrandExecutive Producer: Wolfie WongEditor: Xavier PerkinsDirector of Photography: Paul OzgurFirst AD: Jiji HuProducers: Steven Chung / Manley HuaArt Director - Matz LeungStylist - Julian MeiComposer - Chris Zhou (Fantasy Music)Post Production House – Fin ShanghaiPost Producer - Billy BecketColorist - Nick BartonOnline Editors - Ted Tsui / Michael Fu / Ran Xiao Xu / Camille Shen