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和平简报
案例简介：EntrySummary 在美国，警察在黑人社区的暴行和暴力事件逐年增加，数量惊人。2017年警察的生命比黑人的人群殴致死的最糟糕的吉姆 · 克劳 (161 于 1892年)。警察在 2017年杀害的美国人比恐怖分子多 (四)。他们杀害的公民比飞机多 (全世界有 13 人死亡)。在过去的三年里，美国平均每年有 1,100 名手无寸铁的非裔美国人死于警察手中，2017 人的死亡人数有望达到有史以来的最高总数。 简要解释 你如何在警察和他们服务的社区之间带来理解？我们没有创建广告活动，而是创建了一个产品。被捕时被迫举手或躺在地上，这创造了一个展示人性和理解的难得机会。这些内衣的腰带成了传递和平信息的广告牌。依靠传统媒体是低效的，而且在经济上不切实际的，无法产生引起变革所需的影响。我们找到了一种方法来为警察和他们服务的社区创造持续的意识。这让我们想到了一个简单的想法 -- 让我们把信息交给社区。我的生活很重要，FATHER 父亲请不要开枪。这些信息成为广告牌，以产生同理心，并清楚地表明，尽管肤色或社会经济地位，我们都是人类第一。
和平简报
案例简介：EntrySummary In the United States police brutality and violence in the black community has increased in alarming numbers year after year. More people died at the hands of police in 2017 than the number of black people who were lynched in the worst year of Jim Crow (161 in 1892). Police officers killed more Americans in 2017 than terrorists did (four). They killed more citizens than airplanes (13 deaths worldwide). On average in the last three years 1,100 police deaths in the United States annually of unarmed African Americans have occurred at the hands of the police with 2017 looking to be the highest total ever. BriefExplanation How do you bring understanding between the police and the community they serve? Instead of creating an advertising campaign we created a product. Being forced to raise your hands, or lay on the ground during an arrest creates a rare opportunity to display a message of humanity and understanding. The waistband of these undergarments became a billboard to deliver a message of peace. Relying on traditional media was inefficient and financially impractical to make the kind of impact necessary to cause change. We found a way to create constant awareness for both police and the community they serve. This led us to a simple idea—Let’s put the messaging in the hands of the community. MY LIFE MATTERS I’M A FATHER PLEASE DON’T SHOOT I’M NOT ARMED These messages became billboards to create empathy and state clearly that despite color or socio-economic status we are all humans first.
Peace Briefs
案例简介：EntrySummary 在美国，警察在黑人社区的暴行和暴力事件逐年增加，数量惊人。2017年警察的生命比黑人的人群殴致死的最糟糕的吉姆 · 克劳 (161 于 1892年)。警察在 2017年杀害的美国人比恐怖分子多 (四)。他们杀害的公民比飞机多 (全世界有 13 人死亡)。在过去的三年里，美国平均每年有 1,100 名手无寸铁的非裔美国人死于警察手中，2017 人的死亡人数有望达到有史以来的最高总数。 简要解释 你如何在警察和他们服务的社区之间带来理解？我们没有创建广告活动，而是创建了一个产品。被捕时被迫举手或躺在地上，这创造了一个展示人性和理解的难得机会。这些内衣的腰带成了传递和平信息的广告牌。依靠传统媒体是低效的，而且在经济上不切实际的，无法产生引起变革所需的影响。我们找到了一种方法来为警察和他们服务的社区创造持续的意识。这让我们想到了一个简单的想法 -- 让我们把信息交给社区。我的生活很重要，FATHER 父亲请不要开枪。这些信息成为广告牌，以产生同理心，并清楚地表明，尽管肤色或社会经济地位，我们都是人类第一。
Peace Briefs
案例简介：EntrySummary In the United States police brutality and violence in the black community has increased in alarming numbers year after year. More people died at the hands of police in 2017 than the number of black people who were lynched in the worst year of Jim Crow (161 in 1892). Police officers killed more Americans in 2017 than terrorists did (four). They killed more citizens than airplanes (13 deaths worldwide). On average in the last three years 1,100 police deaths in the United States annually of unarmed African Americans have occurred at the hands of the police with 2017 looking to be the highest total ever. BriefExplanation How do you bring understanding between the police and the community they serve? Instead of creating an advertising campaign we created a product. Being forced to raise your hands, or lay on the ground during an arrest creates a rare opportunity to display a message of humanity and understanding. The waistband of these undergarments became a billboard to deliver a message of peace. Relying on traditional media was inefficient and financially impractical to make the kind of impact necessary to cause change. We found a way to create constant awareness for both police and the community they serve. This led us to a simple idea—Let’s put the messaging in the hands of the community. MY LIFE MATTERS I’M A FATHER PLEASE DON’T SHOOT I’M NOT ARMED These messages became billboards to create empathy and state clearly that despite color or socio-economic status we are all humans first.
和平简报
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Peace Briefs
暂无简介
基本信息
- 广告战役： #Saturday Morning-互动-e432#
- 广告品牌： Saturday Morning
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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