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14 手: Copacino + Fujikado抓住Wineski
案例简介:
14 手: Copacino + Fujikado抓住Wineski
案例简介:
14 Hands: Grab a Wineski by Copacino+Fujikado
案例简介:
14 Hands: Grab a Wineski by Copacino+Fujikado
案例简介:
14 手: Copacino + Fujikado抓住Wineski
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14 Hands: Grab a Wineski by Copacino+Fujikado
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Rather than fighting against beer, Seattle-based creative agency Copacino+Fujikado is pulling up a cheeky stool to the bar with its 'Grab a Wineski' digital spots for 14 Hands Winery – spoofing the classic beer ads to prove that their canned “wineskis” can be enjoyed in the same casual settings as “brewskis.”The three spots feature people enjoying the canned Rose, Pinot Grigio, Bubbles, and Red Blend wines in the same ways people typically enjoy beer. The title 'Winseki' spot features friends Facetiming, swapping “Wazzup” for “Wineskiiii. 'River' takes on Busch’s classic trope of man versus nature, showing a woman pulling not beer, but a 14 Hands canned wine out of the river, drawing the attention of a curious grizzly bear, and 'A New Beach' spoofs Corona’s beach spot, by showing that it’s easier to crack open a can of 14 Hands than it is to open a bottled beer.The spots will run on digital nationally, appearing on YouTube, Pandora, and social, among other few platforms. Influencer elements will also support the campaign along with over 25 unique social assets. CreditsCopacino+FujikadoExecutive Creative Director Mike HaywardACD/ Art Director Nicole KoestelCopywriter Caroline HenrySr. Social Media & Content Strategist Paul Balcerak Video Content Creator Kyle IllendaAccount Director Chris Copacino Account Supervisor Samantha SidwellAccount Executive Kendall EvansDirector of Production Kelly GreenProducer Kelli GarcesProject Manager Kirsten SpellerNXNWProducer Matt JaimeDirector John EamesEditor Ray GrossFX Jason McKeeColor Rendell Burghart
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