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找到你的野生动物
案例简介：不受规则或惯例的约束-这是华盛顿州第二大酒庄14手酒庄背后的精神。这个品牌的灵感来自曾经在华盛顿东部自由漫游的野马精神。酿酒厂反思了这些根源，以激发其有史以来最大的营销努力: 在唱片公司 (Team One) 的帮助下，以新的战略方向和全新的活动全面重新推出其标志性品牌。“Find Your Wild” 是一个新的品牌平台，它体现了14手品牌精神，非常规的酿酒方法以及自发参与生活的目标消费者。“找到你的狂野” 庆祝我们都有大胆的一面。与我们的 “扣人心弦的一面” 平行存在的东西，提醒我们去玩，以及真正活着意味着什么。这个想法在这个新的广告系列中栩栩如生，该广告系列引入了14手的全面品牌更新，瓶子和罐头的大胆新外观和感觉，并在杂乱无章的葡萄酒广告中脱颖而出。由美国Team One为14 Hands酒厂制作的电影广告，类别为: 酒精饮料。
找到你的野生动物
案例简介：Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. Film advertisement created by Team One, United States for 14 Hands Winery, within the category: Alcoholic Drinks.
Find your Wild
案例简介：不受规则或惯例的约束-这是华盛顿州第二大酒庄14手酒庄背后的精神。这个品牌的灵感来自曾经在华盛顿东部自由漫游的野马精神。酿酒厂反思了这些根源，以激发其有史以来最大的营销努力: 在唱片公司 (Team One) 的帮助下，以新的战略方向和全新的活动全面重新推出其标志性品牌。“Find Your Wild” 是一个新的品牌平台，它体现了14手品牌精神，非常规的酿酒方法以及自发参与生活的目标消费者。“找到你的狂野” 庆祝我们都有大胆的一面。与我们的 “扣人心弦的一面” 平行存在的东西，提醒我们去玩，以及真正活着意味着什么。这个想法在这个新的广告系列中栩栩如生，该广告系列引入了14手的全面品牌更新，瓶子和罐头的大胆新外观和感觉，并在杂乱无章的葡萄酒广告中脱颖而出。由美国Team One为14 Hands酒厂制作的电影广告，类别为: 酒精饮料。
Find your Wild
案例简介：Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. Film advertisement created by Team One, United States for 14 Hands Winery, within the category: Alcoholic Drinks.
找到你的野生动物
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Find your Wild
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