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共产主义的最后火花
案例简介：“铁幕” 是冷战期间将东欧共产主义与西方分开的隐喻屏障的名称。奥匈帝国边境的象征性围栏切割导致柏林墙倒塌，欧洲共产主义政权崩溃。然而，在匈牙利，通往民主的道路漫长而艰难，充满了情感动荡和个人悲剧。短片Rododendron着眼于共产主义政权永远燃烧之前的 “最后的火花”，显示了威权制度的荒谬。我们的活动的目的是提高对这部电影的认识，并使匈牙利观众重新审视匈牙利历史上这个重要的时代，并从不同的，看不见的角度看待这些事件。广告系列/电影发布会恰好在故事发生的同一天 (6月27日)，即历史性的 “铁幕” 篱笆切割之日。Rododendron描绘了匈牙利共产主义政权的最后日子，我们想重新创造那个时代的情感状态: 不确定性，恐惧和荒凉。我们的图像是黑白的，以表达这种气氛; 只有火柴的头是红色的。白线表示单调和压制，指的是共产主义的无面力量。徽章漂浮在无特征的纹理上方; 星星本身具有相同的无特征的普通条纹。只有火柴棍脱颖而出，象征着个人的力量，专制政权的脆弱性。红星 (共产主义的象征) 本身就是一个强大的图标。但是我们想要的是共产主义的干草堆已经结束了。我们展示的不是徽章的正面，而是徽章的背面。附在一个火柴棍上，这个符号实际上是在表达共产主义的最后火花，从而为电影的主题创造了诗意的参考。匈牙利网络为Rododendron制作的户外广告，类别为: 电影。
共产主义的最后火花
案例简介："Iron Curtain" was the name of the metaphoric barrier separating communist Eastern Europe from the West during the Cold War. The symbolic fence-cutting at the Austro-Hungarian border led to the fall of the Berlin Wall, and the collapse of communist regimes in Europe. However, in Hungary the road to democracy was a long and tough way, paved with emotional turmoils and individual tragedies. The short film Rododendron focuses on "the last spark" of communist regime before it burns away forever, showing the absurdity of authoritarian systems. The aim of our campaign was to raise awareness for this film, and make the Hungarian audience revisit this important era in the history of Hungary, and see those events from a different, unseen perspective. The campaign/film launch was set exactly on the same day (June 27th) when the story takes place, on the day of that historic fence-cutting of the "Iron Curtain". Rododendron depicts the last days of Hungarian communist regime and we wanted to re-create the emotional state of those times: uncertainty, fear and bleakness. Our image is black&white to express that atmosphere; only the head of the match is RED. The white lines suggest monotony and suppression, referring to the faceless power of communism. The badge is floating above that featureless texture; the star itself has the same featureless, plain stripes. Only the matchstick stands out of this composition, symbolizing the power of individuals, the fragility of authoritarian regimes. The red star (symbol of communism) is a powerful icon itself. But we wanted the express that the hayday's of communism were over. We showed not the front, but the BACK of that badge. Attached to a single matchstick, this symbol is really about expressing the last spark of communism, thus creating a poetic reference to the theme of the film. Outdoor advertisement created by by The Network, Hungary for Rododendron, within the category: Movies.
The Last Spark of Communism
案例简介：“铁幕” 是冷战期间将东欧共产主义与西方分开的隐喻屏障的名称。奥匈帝国边境的象征性围栏切割导致柏林墙倒塌，欧洲共产主义政权崩溃。然而，在匈牙利，通往民主的道路漫长而艰难，充满了情感动荡和个人悲剧。短片Rododendron着眼于共产主义政权永远燃烧之前的 “最后的火花”，显示了威权制度的荒谬。我们的活动的目的是提高对这部电影的认识，并使匈牙利观众重新审视匈牙利历史上这个重要的时代，并从不同的，看不见的角度看待这些事件。广告系列/电影发布会恰好在故事发生的同一天 (6月27日)，即历史性的 “铁幕” 篱笆切割之日。Rododendron描绘了匈牙利共产主义政权的最后日子，我们想重新创造那个时代的情感状态: 不确定性，恐惧和荒凉。我们的图像是黑白的，以表达这种气氛; 只有火柴的头是红色的。白线表示单调和压制，指的是共产主义的无面力量。徽章漂浮在无特征的纹理上方; 星星本身具有相同的无特征的普通条纹。只有火柴棍脱颖而出，象征着个人的力量，专制政权的脆弱性。红星 (共产主义的象征) 本身就是一个强大的图标。但是我们想要的是共产主义的干草堆已经结束了。我们展示的不是徽章的正面，而是徽章的背面。附在一个火柴棍上，这个符号实际上是在表达共产主义的最后火花，从而为电影的主题创造了诗意的参考。匈牙利网络为Rododendron制作的户外广告，类别为: 电影。
The Last Spark of Communism
案例简介："Iron Curtain" was the name of the metaphoric barrier separating communist Eastern Europe from the West during the Cold War. The symbolic fence-cutting at the Austro-Hungarian border led to the fall of the Berlin Wall, and the collapse of communist regimes in Europe. However, in Hungary the road to democracy was a long and tough way, paved with emotional turmoils and individual tragedies. The short film Rododendron focuses on "the last spark" of communist regime before it burns away forever, showing the absurdity of authoritarian systems. The aim of our campaign was to raise awareness for this film, and make the Hungarian audience revisit this important era in the history of Hungary, and see those events from a different, unseen perspective. The campaign/film launch was set exactly on the same day (June 27th) when the story takes place, on the day of that historic fence-cutting of the "Iron Curtain". Rododendron depicts the last days of Hungarian communist regime and we wanted to re-create the emotional state of those times: uncertainty, fear and bleakness. Our image is black&white to express that atmosphere; only the head of the match is RED. The white lines suggest monotony and suppression, referring to the faceless power of communism. The badge is floating above that featureless texture; the star itself has the same featureless, plain stripes. Only the matchstick stands out of this composition, symbolizing the power of individuals, the fragility of authoritarian regimes. The red star (symbol of communism) is a powerful icon itself. But we wanted the express that the hayday's of communism were over. We showed not the front, but the BACK of that badge. Attached to a single matchstick, this symbol is really about expressing the last spark of communism, thus creating a poetic reference to the theme of the film. Outdoor advertisement created by by The Network, Hungary for Rododendron, within the category: Movies.
共产主义的最后火花
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The Last Spark of Communism
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