本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:Credits
Refresh the Wifi
案例简介:
Refresh the Wifi
案例简介:Credits
暂无简介
Refresh the Wifi
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign. Developed by VML, the campaign will teach the public how to use Mentos' own aluminum packaging to improve internet speed with step-by-step tutorials and invite people to tag @MentosBrasil on social networks. The promotion strategy will also be amplified with influencers and Loud ambassadors such as Loud_Mih, Caiox, Castrin and Brabox. "Refresh is a concept that helps make people's daily lives more fun. And there's nothing more annoying than when the internet is slow and everything keeps crashing," says Gabriel Carletti, Associate Creative Director at VML. "On social media it's common to see content featuring everyday objects that make life easier. That's when we realized that Mentos packaging could be an ally to improve the internet," adds Victor Castelo, Creative Director at VML. In addition to the Loud team, a squad of creators was hired by BR Media Group to amplify the communication: "For the activation, we had to understand that we needed to break away from the concept of a simple product promotion, and with that we moved on to reverberation marketing. So that the content (like Mentos) is not just consumed, but seen as a gamer hack," says Thiago Bispo, Business Director at BR Media Group.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息